Coach Sales Associate

About Coach

Coach is a global fashion house known for leather goods and ready-to-wear, operating as part of the Tapestry portfolio. The brand blends New York heritage with contemporary design and positions itself in accessible luxury, maintaining global retail operations and a focus on product craftsmanship, client experience, and inclusive workplace practices.

Role & Responsibilities

• Serve as the front-line ambassador for the Coach brand, adhering to the Coach Guide to Style and Service and delivering an elevated, personalised shopping experience.
• Build and maintain lasting client relationships through styling advice, product expertise and proactive follow-up to drive repeat purchases and client loyalty.
• Achieve individual and store sales targets through cross-selling, upselling and execution of personal sales plans; contribute to team KPIs.
• Operate omni-channel sales tools: mobile POS, clienteling platforms and social selling channels (including short-form video) to capture data and convert opportunities.
• Perform daily store operations including cash wrap, transaction processing (purchases, returns, exchanges, online pickups), inventory receipt and replenishment, and visual merchandising.
• Maintain a well-presented, organised sales floor and stockroom; follow POS, asset protection and retail policy procedures.
• Support colleagues across functional areas, participate in training and brand initiatives, and foster a collaborative, trust-based team environment.

Qualifications

• Minimum 1 year of sales experience; luxury retail experience strongly preferred; a combination of education and experience will be considered.
• Proven ability to meet sales targets and to execute personal sales plans; familiarity with clienteling and CRM best practices.
• Operational competence with POS systems and basic IT devices (iPad/laptop); experience using mobile POS devices and walkie-talkies.
• Physical ability to work a fast-paced retail environment and perform demands such as lifting ~25 lb regularly (up to 50 lb occasionally), climbing, bending and manoeuvring the sales floor and stockroom.
• Availability to work a flexible schedule including nights, weekends, peak seasons and public holidays.
• Strong English language proficiency.

Skills

Experience

At least one year of direct sales experience, preferably within luxury or premium retail. Experience using mobile POS, clienteling platforms, and social/live-stream selling techniques is preferred.

Education

No formal degree required; combination of relevant education and retail sales experience will be considered.

Workplace

Culture

Coach operates within the Tapestry family and emphasizes creativity, inclusivity and a collaborative retail culture. The brand prioritises training, customer-centric service and a dynamic store environment where team performance and professional development are encouraged.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.