Coach Sales Associate

Location
Employment Full-Time
Seniority Entry-Level
Department Retail & Boutique Operations
Industry Fashion, Apparel & Leather Goods
Posted Apr 12, 2026
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Coach seeks a Sales Associate in Siheung, South Korea — deliver luxury retail service, omni‑channel selling and clienteling at the Siheung Outlet.

Overview

Coach is a global fashion house originating in New York, known for its leather goods and accessible luxury approach. The brand operates within the Tapestry portfolio, a global house of fashion houses that emphasises creativity, inclusivity and cross‑brand collaboration. Coach combines contemporary design under its creative leadership with global retail and omni‑channel distribution.

Role & Responsibilities

  • Act as the front‑line ambassador of the Coach brand, delivering elevated, personalised service consistent with the Coach Guide to Style and Service.
  • Build and cultivate lasting client relationships through product knowledge, personalised styling and proactive follow‑up to drive repeat business.
  • Achieve individual and team sales targets via cross‑selling, upselling and execution of personal sales plans and KPIs.
  • Operate mobile POS and traditional POS to process purchases, returns, exchanges and online order pickups accurately and efficiently.
  • Use clienteling tools, social selling platforms and short‑form video to acquire customer data and convert engagement into sales.
  • Support daily store operations including inventory receiving, replenishment, visual merchandising, stockroom organisation and asset protection procedures.
  • Maintain high energy and professional presence on the sales floor; manage multiple customers and adapt selling techniques to business needs.
  • Participate in brand initiatives, training programs and inclusion activities; contribute to a collaborative, trust‑based team environment.

Qualifications

  • Minimum of 1 year of sales experience; luxury retail experience preferred.
  • Proven ability to meet sales targets and execute personal sales plans.
  • Comfortable using POS systems, mobile POS, iPad/laptop devices and walkie‑talkies.
  • Strong English language proficiency.
  • Ability to work a flexible schedule including nights, weekends, peak seasons and public holidays.
  • Social media savviness and experience with live‑stream shopping or video product demonstrations preferred.

Skills

mobile POS POS iPad laptop walkie‑talkie clienteling tools social selling platforms short‑form video

Experience

At least 1 year of retail sales experience is required; candidates with prior luxury retail, omni‑channel selling and clienteling experience are strongly preferred. Experience using mobile POS and executing social or live‑stream selling is advantageous.

Education

No formal degree required; a combination of relevant education and practical retail experience will be considered.

Workplace

This position is based in Siheung, Gyeonggi-do, South Korea, within easy reach of Seoul.

Culture

Coach operates within the Tapestry family and promotes an inclusive, collaborative workplace that values creativity and equitable opportunities. The brand emphasises client‑centric service, continuous learning and participation in diversity and inclusion initiatives.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

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Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Sales Advisor», «Retail Sales Associate», «Retail Consultant», «Style Advisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.