Coach Sales Associate

About Coach

Coach is a New York–born luxury fashion house known for leather goods, accessories and ready-to-wear. The brand is part of the Tapestry portfolio, a global house of brands that emphasizes creativity, inclusivity and commercial innovation. As an employer, Coach is recognised for retail training programs, a strong emphasis on brand standards and a collaborative, customer-centric approach to store operations.

Role & Responsibilities

• Act as a front-line brand ambassador, consistently applying the Coach Guide to Style and Service standards to every client interaction.
• Build and nurture lasting client relationships through personalised styling, product knowledge and proactive follow-up.
• Drive revenue by cross-selling, upselling and delivering tailored product recommendations aligned to individual client needs.
• Leverage Mobile POS, clienteling tools and social selling platforms — including short-form video — to capture client data and encourage repeat purchases.
• Develop and execute personal sales plans and achieve individual and team KPIs.
• Proactively source new customers and convert prospects through timely outreach and relationship management.
• Manage multiple customers on the sales floor while adapting selling techniques to traffic and business priorities.
• Complete daily operational tasks including cash-wrap procedures, inventory processing, replenishment and basic visual merchandising.
• Maintain a clean, organised and fully stocked sales floor and stockroom while adhering to POS and asset-protection procedures.
• Process transactions efficiently across channels (sales, returns, exchanges, online pickups) and support inventory cycles (receiving, stocking, transfers).
• Support teammates across functional areas as needed and foster a collaborative, trust-based team environment.
• Participate in brand initiatives, training programs and inclusion activities; accept feedback and maintain a calm, professional demeanour.

Qualifications

• Minimum 1 year of sales experience; luxury retail experience strongly preferred.
• Proven competency with POS operation and basic computer use (iPad/laptop) and familiarity with Mobile POS workflows.
• Experience using walkie-talkies; ability to read price and release sheets.
• Strong English language proficiency.
• Ability to work a flexible schedule including nights, weekends, peak seasons and public holidays.
• Social-media savvy; experience with live-stream shopping or video product demos and clienteling is preferred.
• Demonstrated clienteling and data-acquisition capabilities and a customer-first service ethic.
• Ability to perform in a fast-paced retail environment while maintaining professional presentation and composure.

Skills

Experience

At least 1 year of retail sales experience, with luxury retail and omni-channel selling experience preferred; exposure to clienteling, social/live-stream selling and KPI-driven sales targets is advantageous.

Education

High school diploma or equivalent; a combination of education and relevant experience will be considered.

Workplace

Culture

Coach operates within a creative, inclusive retail culture shaped by its New York heritage and the broader Tapestry group. The workplace emphasises professional development, rigorous brand standards and collaborative team performance across store and digital channels.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.