Coach Sales Associate

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Department
Retail & Boutique Operations
Posted
Apr 2, 2026

About Coach

Coach is a global fashion house known for elevated leather goods and ready-to-wear, operating as a key brand within the Tapestry portfolio. The brand emphasizes contemporary design, craftsmanship, and accessible luxury while benefiting from Tapestry's global retail, training and inclusion initiatives.

Coach Sales Associate in Shijiazhuang — retail role at Coach Shijiazhuang MixC delivering luxury client service and omni-channel selling.

Role & Responsibilities

  • Act as the front-line ambassador for the Coach brand, adhering to Coach Guide to Style and Service standards.
  • Deliver elevated, personalized shopping experiences and build lasting client relationships through styling, product expertise and tailored recommendations.
  • Achieve individual and store sales targets through cross-selling, upselling and execution of personal sales plans; meet or exceed KPIs.
  • Use mobile POS, clienteling tools and social selling (including short-form video) to capture customer data and drive repeat purchases.
  • Manage day-to-day store operations: cash wrap, transaction processing (purchases, returns, exchanges, online pickups), inventory receiving and replenishment.
  • Support visual merchandising standards and maintain a clean, stocked sales floor and organized stockroom while following asset protection procedures.
  • Source and follow up with prospective clients to grow the customer base and close sales.
  • Assist teammates across functional areas, participate in trainings and brand initiatives, and foster a collaborative, trust-based team environment.
  • Accept feedback, adapt behaviours and maintain a calm, professional demeanour in high‑traffic retail periods.

Qualifications

  • Minimum 1 year of sales experience; luxury retail experience preferred. Combination of education and experience will be considered.
  • Proven ability to meet sales targets and work to KPIs in a fast-paced retail environment.
  • Familiarity with POS operation and basic computer use (iPad/laptop, Mobile POS); ability to read price/release sheets.
  • Physical ability to lift 25 lb regularly (up to 50 lb occasionally), climb, bend and manoeuvre safely in a salesfloor and stockroom.
  • Flexible availability to work nights, weekends, peak seasons and public holidays as business needs require.
  • Strong English language proficiency (required).

Skills

mobile POS POS iPad clienteling tools short-form video social selling live-stream shopping video demos walkie-talkie cash wrap

Experience

At least 1 year of retail sales experience is required; prior luxury retail, omni-channel selling, clienteling and social/live-stream selling experience are strongly preferred.

Education

High school diploma or equivalent; a combination of education and relevant retail experience will be considered.

Workplace

The successful candidate will be located in Shijiazhuang, Hebei, China.

Culture

Coach cultivates a collaborative, design-led retail culture grounded in craftsmanship and accessible luxury. As part of Tapestry, the brand emphasizes inclusivity, ongoing training and team development across its global retail network.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Retail Sales Advisor», «Luxury Sales Consultant», «Store Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.