Coach Sales Associate

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

Role & Responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
• Build lasting client relationships through personalized styling, product expertise, and fashion advice
• Drive sales through cross-selling, upselling, and tailored product recommendations
• Utilize mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases
• Develop and execute personal sales plans to meet or exceed individual and team KPIs
• Source new customers, maintain relationships, and follow up strategically to close sales
• Maintain high energy on the sales floor while managing multiple customers and adapting selling techniques to business needs
• Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while upholding service standards
• Maintain sales floor and stockroom organization and stock levels; follow retail policies, POS, and asset protection procedures
• Process transactions efficiently including purchases, returns, exchanges, and online order pickups
• Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
• Foster a collaborative, trust-based team environment and encourage peer performance
• Participate in brand initiatives, training programs, and inclusion activities
• Welcome feedback and maintain professional composure in a fast-paced retail environment

Qualifications

• Minimum 1+ years of sales experience, with luxury retail background preferred
• Proficiency with POS systems and basic computer skills including iPad, laptop, and mobile POS devices
• Strong English language proficiency
• Fashion trend awareness and knowledge of competitive landscape
• Ability to work in a fast-paced, dynamic retail environment
• Experience with live-stream shopping, video demonstrations, clienteling, and data acquisition (preferred)
• Social media proficiency and digital engagement capabilities (preferred)

Skills

Experience

Minimum 1 year of sales experience in retail environments; luxury retail experience is preferred. Knowledge of current fashion trends, competitive retail landscape, and ability to provide informed style guidance is essential. Experience with digital selling tools, live-stream commerce, and social media engagement is advantageous.

Education

High school diploma or equivalent; combination of relevant retail education and sales experience will be considered in place of formal educational credentials.

Workplace

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.