Coach Sales Associate
- Employment
- Full-Time
- Seniority
- Junior
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 9, 2026
About Coach
Coach is an internationally recognised luxury fashion house originating in New York and best known for its leather goods and contemporary accessories. The brand is part of the Tapestry portfolio, a global house of consumer luxury brands, and operates with a design-led, product-focused approach that balances heritage craftsmanship with modern retail and digital experiences.
Coach is hiring a Sales Associate in Shenzhen. Join Coach to deliver elevated retail and omni‑channel client experiences.
Role & Responsibilities
- Act as the front-line ambassador of the Coach brand, consistently applying the Coach Guide to Style and Service standards.
- Deliver personalised styling and product advice to build long-term client relationships and loyalty.
- Drive revenue through proactive selling techniques: cross-selling, upselling and tailored recommendations to meet personal and store KPIs.
- Leverage omni‑channel tools (Mobile POS, clienteling platforms, social selling and short-form video) to capture client data and convert engagements into sales.
- Execute daily store operations including transaction processing, inventory receipt and replenishment, visual merchandising and cash‑wrap duties.
- Maintain an organised, well-stocked sales floor and stockroom while adhering to POS, asset protection and retail policies.
- Support online order fulfilment (click & collect), returns/exchanges and other transaction types efficiently.
- Participate in brand initiatives, training programs and store-level inclusion activities; support teammates across functional areas as required.
- Sustain high energy on the floor, manage multiple customers concurrently and adapt selling style to changing business needs.
Qualifications
- Minimum 1+ years of sales experience; luxury retail experience preferred.
- Proven competence with POS operation and basic computer devices (iPad/laptop); familiarity with Mobile POS and inventory processes.
- Experience using clienteling tools and social selling platforms; experience with live‑stream shopping or product video demonstrations is an advantage.
- Ability to read price/release sheets and operate store communications equipment (walkie‑talkie).
- Strong English language proficiency.
- Ability to work a flexible retail schedule including nights, weekends, holidays and peak sales periods.
Skills
Experience
At least one year of direct retail sales experience, preferably within luxury or premium fashion; demonstrated success in omni-channel selling, clienteling and meeting sales KPIs.
Education
High school diploma or equivalent; vocational or tertiary education in fashion, retail or related fields is advantageous. A combination of education and relevant experience will be considered.
Workplace
The successful candidate will be located in Shenzhen, Guangdong, China.
Culture
Coach combines a heritage, design-led identity with a contemporary, collaborative retail culture. As part of the Tapestry family, the brand emphasizes inclusivity, professional development and cross‑functional collaboration within fast‑paced, customer-centric environments.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Boutique Sales Associate», «Retail Sales Consultant», «Style Advisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.