Coach Sales Associate

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Location
ShenyangLiaoningChina
Employment
Full-Time
Seniority
Entry-Level
Department
Retail & Boutique Operations
Industry
Fashion, Apparel & Leather Goods
Posted
Jun 17, 2026

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

Coach Sales Associate in Shenyang, China – luxury retail role with omni-channel selling, clienteling, and mobile POS expertise.

Role & Responsibilities

  • Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
  • Build lasting client relationships through personalized styling, product expertise, and tailored fashion advice
  • Drive sales through strategic cross-selling, upselling, and personalized recommendations
  • Utilize mobile POS, clienteling tools, and social selling platforms including short-form video content to capture customer data and encourage repeat purchases
  • Develop and execute personal sales plans; meet or exceed individual and team KPIs
  • Source new customers, maintain client relationships, and execute follow-up activities to close sales
  • Maintain high energy on the sales floor while managing multiple customers and adapting selling techniques to evolving business needs
  • Execute daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while upholding service standards
  • Maintain sales floor and stockroom organization, cleanliness, and stock levels; enforce retail policies and asset protection procedures
  • Process transactions efficiently including purchases, returns, exchanges, and online order pickups
  • Support full inventory cycles by receiving shipments, stocking shelves, and managing product movement
  • Assist teammates across functional areas as required
  • Foster a collaborative, trust-based team environment and encourage peer performance
  • Participate in brand initiatives, training programs, and inclusion activities
  • Welcome constructive feedback, demonstrate behavioral adaptability, and maintain composure in high-pressure situations

Qualifications

  • Minimum 1+ years of sales experience, preferably in luxury retail with demonstrated knowledge of fashion trends and competitive landscape
  • Proven proficiency with POS systems, mobile POS applications (iPad/laptop), and basic computer literacy
  • Strong English language proficiency
  • Ability to thrive in a fast-paced, high-traffic retail environment
  • Luxury retail background, social media proficiency, experience with live-stream shopping or video demonstrations (preferred)
  • Clienteling and data acquisition expertise (preferred)

Skills

Mobile POS systems Clienteling platforms iPad and laptop proficiency Social selling platforms and short-form video content Fashion product knowledge Customer relationship management Omni-channel selling Cash handling and POS operation Inventory management Visual merchandising

Experience

Minimum 1+ years of sales experience, preferably in luxury retail. A combination of relevant education and practical experience will be considered.

Education

Not specified; combination of education and sales experience will be considered.

Workplace

The successful candidate will be located in Shenyang, Liaoning, China.

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Brand Ambassador», «Style Consultant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.