Coach Sales Associate

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Employment
Full-Time
Seniority
Entry-Level
Posted
May 29, 2026

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

Coach Sales Associate at Shanghai Qingpu Outlet – Deliver personalized luxury retail service and drive sales through expert styling and omni-channel engagement.

Role & Responsibilities

  • Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
  • Build lasting client relationships through personalized styling, product expertise, and fashion advice
  • Drive sales through cross-selling, upselling, and tailored recommendations
  • Utilize mobile POS, clienteling tools, and social selling platforms to capture data and encourage repeat purchases
  • Develop and execute personal sales plans; meet or exceed individual and team KPIs
  • Source new customers, maintain relationships, and follow up to close sales
  • Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs
  • Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising
  • Keep sales floor and stockroom clean, organized, and stocked while following retail policies and asset protection procedures
  • Process transactions efficiently including purchases, returns, exchanges, and online pickups
  • Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
  • Assist teammates in functional areas as required
  • Foster a collaborative, trust-based environment and encourage team performance
  • Participate in brand initiatives, training programs, and inclusion activities
  • Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor

Qualifications

  • 1+ years of sales experience in luxury retail
  • Knowledge of fashion trends and competitor offerings
  • Experience with POS operations and basic computer proficiency
  • Strong English language proficiency
  • Ability to work in a fast-paced retail environment
  • Flexible scheduling availability including nights, weekends, and peak seasons

Skills

POS operation Mobile POS iPad/laptop proficiency Walkie-talkie use Price and release sheet interpretation Clienteling Data acquisition Live-stream shopping Video demonstration Social media engagement Omni-channel selling Personal styling Fashion consultation

Experience

1+ years of sales experience, with luxury retail background preferred

Education

A combination of education and experience will be considered; no specific degree required

Workplace

The successful candidate will be located in Shanghai, Shanghai, China.

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Consultant», «Brand Ambassador», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.