Coach Sales Associate

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

Role & Responsibilities

• Represent Coach as a brand ambassador, adhering to Coach Guide to Style and Service standards
• Build and maintain lasting client relationships through personalized styling, product expertise, and fashion advice
• Drive sales through strategic cross-selling, upselling, and tailored recommendations aligned with customer needs
• Utilize mobile POS, clienteling tools, and social selling platforms including short-form video content to capture customer data and encourage repeat purchases
• Develop and execute personal sales plans; consistently meet or exceed individual and team key performance indicators
• Source new customers, maintain active relationships, and execute follow-up strategies to close sales
• Maintain high energy on the sales floor, manage multiple customer interactions simultaneously, and adapt selling techniques to evolving business needs
• Complete daily operational tasks including cash wrap processing, inventory management, merchandise replenishment, and visual merchandising while maintaining elevated service standards
• Maintain sales floor and stockroom organization, stock levels, and cleanliness; adhere strictly to retail policies, POS procedures, and asset protection protocols
• Process transactions efficiently and accurately including purchases, returns, exchanges, and online order pickups
• Actively support inventory cycles through shipment receipt, shelf stocking, and product movement management
• Provide collaborative support to teammates across functional areas as required
• Foster a trust-based, collaborative team environment and actively encourage team performance
• Participate in brand initiatives, training programs, and equity, inclusion, and diversity activities
• Welcome constructive feedback, adapt professional behaviors accordingly, and maintain composure and professionalism in all situations

Qualifications

• Minimum 1+ years of sales experience, preferably in luxury retail
• Knowledge of fashion trends, competitor offerings, and market positioning
• Proficiency with POS systems, basic computer literacy (iPad, laptop, Mobile POS platforms), walkie-talkie operation, and ability to interpret price and release sheets
• Strong English language proficiency
• Ability to perform effectively in a fast-paced, high-volume retail environment
• Luxury retail background and demonstrated social media expertise (preferred)
• Experience with live-stream shopping, video content creation, or video product demonstrations (preferred)
• Proven clienteling and customer data acquisition skills (preferred)

Skills

Experience

Minimum 1+ years of professional sales experience, with luxury retail background strongly preferred. Experience in customer-facing retail roles requiring direct client engagement, multi-tasking in high-traffic environments, and consistent achievement of sales targets. Familiarity with omni-channel retail operations and integrated digital-physical selling strategies is advantageous.

Education

Secondary education (or equivalent); additional fashion retail training, certifications, or formal education in hospitality or customer service is valued but not required. A combination of professional experience and relevant coursework will be considered.

Workplace

Compensation

The base compensation for this position ranges from EUR 23,000 to EUR 31,000 per annum.

Benefits

Attractive employee discount, compelling incentive programme, internal mobility and career progression opportunities, one paid volunteering day per year with opportunities to engage in global projects, learning and development opportunities through the Ambassador Programme, regular social events, equity inclusion and diversity initiatives including employee resource groups and regional inclusion councils, inclusive and innovative working environment.

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.