Coach Sales Associate

About Coach

Coach is a global American fashion house known for leather goods and ready-to-wear, operating as a brand within the Tapestry portfolio. The label combines contemporary design with heritage craftsmanship and leverages Tapestry’s resources for global distribution, retail innovation, and career mobility.

Role & Responsibilities

• Act as the front-line ambassador of the Coach brand, delivering the Coach Guide to Style and Service standards at all times.
• Provide personalised styling and product expertise to build long-term client relationships and repeat business.
• Drive revenue through cross-selling, upselling and tailored recommendations; develop and execute personal sales plans to meet individual and store KPIs.
• Utilise mobile POS, clienteling tools and social selling platforms — including short-form video and live-stream formats — to capture customer data and convert prospects.
• Source new clients, manage follow-ups and close sales across in-store and omni-channel touchpoints (including online order pick-ups).
• Perform daily operational tasks: cash wrap, inventory receipt and processing, replenishment, visual merchandising and asset-protection procedures.
• Maintain an organised, well-stocked sales floor and stockroom; ensure compliance with POS and retail policies.
• Manage multiple customers concurrently while maintaining high service standards and professional composure.
• Support inventory cycles and assist teammates across functional areas as required.
• Participate in brand initiatives, training programmes and inclusion activities; welcome feedback and adapt behaviours accordingly.

Qualifications

• Minimum of 1+ year sales experience; luxury retail experience preferred.
• Proven proficiency with POS operation and basic computer use (iPad/laptop) and Mobile POS.
• Familiarity with clienteling tools and the ability to capture and act on customer data.
• Comfortable using walkie-talkies and following retail operational procedures.
• Strong English language proficiency (explicit requirement).
• Social-media savvy with experience or interest in short-form video, live-stream shopping or video demos (preferred).
• Ability to work a flexible schedule including nights, weekends and public holidays; resilient in fast-paced retail environments.

Skills

Experience

Minimum one year of customer-facing retail sales experience; prior luxury retail exposure and a demonstrable track record of meeting sales KPIs, clienteling and omni-channel selling are highly desirable.

Education

No formal degree required; a combination of education and relevant retail experience will be considered.

Workplace

Benefits

Inclusive and innovative working environment; internal mobility & career progression; 1 paid volunteering day per year; learning & development via Ambassador Programme; regular social events; equity, inclusion & diversity initiatives including employee resource groups; attractive employee discount; compelling incentive programme.

Culture

Coach emphasises creative product storytelling rooted in New York heritage while promoting craftsmanship and contemporary design. As part of Tapestry, the brand fosters an inclusive, diverse and career-oriented workplace with structured learning, mobility and employee resource groups.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.