Coach Sales Associate
- Location
- SerravalleEmilia-RomagnaItaly
- Employment
- Part-Time
- Seniority
- Entry-Level
- Compensation
- €23,000–30,000/year
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 20, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Sales Associate position at Coach Serravalle Outlet, Italy. Part-time luxury retail role with €23,000–€30,000 annual base pay and employee benefits.
Role & Responsibilities
- Represent Coach brand as an ambassador adhering to Coach Guide to Style and Service standards
- Build and maintain lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored product recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans while meeting or exceeding individual and team KPIs
- Source new customers, maintain relationships, and execute strategic follow-up to close sales
- Maintain high energy on sales floor while managing multiple customers and adapting selling techniques to business requirements
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service excellence
- Keep sales floor and stockroom organized and stocked while adhering to retail policies, POS procedures, and asset protection standards
- Process transactions efficiently including purchases, returns, exchanges, and online order pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
- Assist team members across functional areas as needed
- Foster collaborative, trust-based environment and encourage overall team performance
- Participate in brand initiatives, training programs, and inclusion activities
- Maintain professional demeanor, welcome feedback, and adapt behaviors to business needs
Qualifications
- Minimum 1 year of sales experience (luxury retail preferred)
- Knowledge of fashion trends and competitive landscape
- Proficiency with POS systems and mobile point-of-sale technology
- Basic computer competency including iPad and laptop operation
- Strong English language proficiency
- Ability to thrive in a fast-paced retail environment
- Flexibility to work varied schedules including evenings, weekends, and peak seasons
- Luxury retail background (preferred)
- Social media proficiency and experience with live-stream shopping or video demonstrations (preferred)
- Clienteling and customer data acquisition skills (preferred)
Skills
Experience
Minimum one year of sales experience is required; luxury retail background is strongly preferred. Candidates with a combination of relevant education and practical sales experience will be considered.
Education
No specific formal education requirement stated; a combination of education and relevant sales experience will be considered.
Workplace
The successful candidate will be located in Serravalle, Emilia-Romagna, Italy, with easy access to Modena.
Compensation
The base compensation for this position ranges from EUR 23,000 to EUR 30,000 per annum.
Benefits
Employee discount on Coach products, paid volunteering day annually, internal mobility and career progression opportunities, learning and development through Ambassador Programme, regular social events, equity, inclusion and diversity initiatives including employee resource groups and regional inclusion councils, compelling incentive programme.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Advisor», «Brand Ambassador», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.