Coach Sales Associate
- Location
- SeoulSeoulSouth Korea
- Employment
- Part-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 8, 2026
About Coach
Coach is a global fashion house renowned for its leather goods and contemporary accessories, operating as a key brand within the Tapestry portfolio. The maison combines craftsmanship with modern storytelling and positions retail teams as essential custodians of the brand experience.
Coach is hiring a part-time Sales Associate in Seoul: deliver personalised luxury retail service and drive sales for Coach in Seoul.
Role & Responsibilities
- Act as a frontline ambassador for the Coach brand, consistently applying the Coach Guide to Style and Service standards.
- Deliver elevated, personalized client experiences through styling, product expertise, and tailored recommendations.
- Drive individual and store sales by cross-selling, upselling, and executing personal sales plans to meet KPIs.
- Use mobile POS, clienteling tools and social selling channels (including short-form video) to capture client data and encourage repeat purchases.
- Source new customers, maintain client relationships and perform timely follow-ups to close sales.
- Maintain high energy on the sales floor, manage multiple customers simultaneously and adapt selling techniques to business needs.
- Execute daily operational duties: cash wrap, inventory processing, replenishment, visual merchandising and product movement.
- Process transactions accurately (sales, returns, exchanges, online pickups) and follow POS and asset-protection procedures.
- Keep sales floor and stockroom organised and stocked; participate in inventory cycles including receiving and stocking shipments.
- Support teammates across functional areas, participate in brand initiatives and training, and contribute to an inclusive team environment.
Qualifications
- Minimum 1+ years of sales experience; luxury retail experience preferred.
- Proven ability to operate POS systems and mobile POS (iPad/laptop); basic computer proficiency required.
- Familiarity with walkie-talkie communication and ability to read price/release sheets.
- Strong English proficiency.
- Comfortable working in a fast-paced retail environment and flexible to work nights, weekends, peak season and public holidays.
- Preferred: social media literacy, experience with live-stream shopping or video demos, and clienteling/data acquisition skills.
Skills
Experience
At least 1 year of direct sales experience, ideally within luxury or premium retail; demonstrated track record of meeting sales targets and building lasting client relationships.
Education
High school diploma or equivalent preferred; a combination of relevant education and retail experience will be considered.
Workplace
This position is based in Seoul, Seoul, South Korea.
Culture
Coach emphasises creative expression, inclusivity and customer-centric service, with retail teams playing a central role in brand storytelling. The working environment rewards collaboration, adaptability and a commitment to elevated client experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Sales Advisor», «Retail Sales Associate», «Boutique Sales Consultant», «Store Sales Representative», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.