Coach Sales Associate
- Location
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 14, 2026
About Coach
Coach is a global fashion house known for its leather goods, accessories and contemporary ready‑to‑wear, and operates as part of the Tapestry portfolio. The brand combines New York design DNA with a focus on craftsmanship, accessible luxury and inclusive customer experiences.
Coach Sales Associate in Bundang (Gyeonggi‑do), South Korea — frontline retail role delivering personalised, omni‑channel luxury service.
Role & Responsibilities
- Act as a frontline ambassador of the Coach brand, adhering to the Coach Guide to Style and Service standards.
- Build and sustain lasting client relationships through personalised styling, product expertise and tailored fashion advice.
- Drive sales performance via cross‑selling, upselling and execution of personal sales plans to meet individual and store KPIs.
- Utilise mobile POS, clienteling tools and social selling platforms (including short‑form video) to capture customer data and encourage repeat purchases.
- Source new customers, manage follow‑up activities and close sales across in‑store and omni‑channel touchpoints.
- Maintain high energy on the sales floor; manage multiple customers while adapting selling techniques to changing business needs.
- Execute daily operational tasks including cash wrap management, inventory processing, replenishment and visual merchandising.
- Ensure sales floor and stockroom organisation and compliance with POS, retail policies and asset protection procedures.
- Process transactions efficiently (purchases, returns, exchanges, online pickups) and support inventory cycles (receiving, stocking, product movement).
- Support teammates across functional areas, contribute to a collaborative, trust‑based environment and participate in brand training and inclusion initiatives.
- Accept feedback, adapt behaviour accordingly and maintain a calm, professional demeanour during peak trading periods.
Qualifications
- Minimum of 1 year of sales experience; luxury retail experience strongly preferred. A combination of education and experience will be considered.
- Proven proficiency with POS operation and basic computer devices (iPad, laptop) and familiarity with Mobile POS systems.
- Experience using walkie‑talkies and reading price/release sheets.
- Strong English language proficiency.
- Ability to perform in a fast‑paced retail environment and to work a flexible schedule including nights, weekends and public holidays.
- Preferred: social media savvy with experience in live‑stream shopping or video demos, clienteling and data acquisition skills.
Skills
Experience
Minimum one year of direct sales experience, ideally within luxury retail; demonstrable experience with omni‑channel selling, clienteling and retail operations including transaction processing and inventory handling.
Education
No specific degree required; a combination of relevant education and retail experience will be considered.
Workplace
The successful candidate will be located in Seongnam, Gyeonggi‑do, South Korea, with easy access to Seoul.
Culture
Coach embraces a contemporary, design‑led culture within the Tapestry family, emphasising inclusivity, creativity and professional development. The workplace values polished client service, collaboration and agility in an omni‑channel retail environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Retail Sales Associate», «Luxury Sales Specialist», «Client Relations Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.