Coach Sales Associate
- Location
- RichmondBritish ColumbiaCanada
- Employment
- Full-Time
- Seniority
- Entry-Level
- Compensation
- $18.25–21.50/hour
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jul 3, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach Sales Associate in Richmond, BC: luxury retail role with $18.25–$21.50/hr, benefits, and flexible scheduling.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored recommendations aligned with customer needs
- Utilize mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans to meet or exceed individual and store KPIs
- Source new customers, maintain relationships, and follow up strategically to close sales
- Maintain high energy on the floor, manage multiple customers simultaneously, and adapt selling techniques to business needs
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service standards
- Keep sales floor and stockroom clean, organized, and well-stocked; follow retail policies and asset protection procedures
- Process transactions efficiently including purchases, returns, exchanges, and online order pickups
- Support inventory cycles through shipment receipt, shelf stocking, and product movement management
- Assist teammates across functional areas as required to support team objectives
- Foster a collaborative, trust-based environment and encourage team performance
- Participate in brand initiatives, training programs, and inclusion activities
- Maintain a calm, professional demeanor and welcome constructive feedback
Qualifications
- 1+ years of sales experience, with luxury retail background preferred
- Knowledge of fashion trends and competitor positioning
- Proficiency with POS systems, basic computer competency (iPad/laptop, mobile POS), and walkie-talkie operation
- Ability to read price sheets and product release information
- Strong English language proficiency
- Ability to work in a fast-paced retail environment
- Physical capability to lift at least 25 lbs regularly and up to 50 lbs occasionally; ability to climb, bend, kneel, and navigate sales floor and stockroom
- Flexible schedule availability including nights, weekends, peak seasons, and public holidays
Skills
Experience
1+ years of sales experience, preferably in luxury retail; knowledge of fashion trends and competitor analysis
Education
High school diploma or equivalent preferred; combination of education and relevant retail experience considered
Workplace
The successful candidate will be located in Richmond, British Columbia, Canada, with easy access to Vancouver.
Compensation
The base compensation for this position ranges from CAD 18.25 to CAD 21.50 per hour.
Benefits
Medical insurance, dental insurance, vision insurance, 401(K), paid parental leave, commuter benefits, disability insurance, tuition assistance
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Consultant», «Brand Ambassador», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.