Coach Sales Associate
- Location
- PetalumaCaliforniaUSA
- Employment
- Full-Time
- Seniority
- Entry-Level
- Compensation
- $15–24.25/hour
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 11, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach Sales Associate position in Petaluma, California. Drive luxury retail sales with personalized service and omni-channel expertise. $15.00–$24.25/hr.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to service standards and the Coach Guide to Style
- Build lasting client relationships through personalized styling, product expertise, and fashion recommendations
- Drive sales through strategic cross-selling, upselling, and tailored product recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team key performance indicators
- Source new customers, maintain relationships, and follow up to close sales
- Maintain high energy on the sales floor while managing multiple customers and adapting selling techniques to business needs
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising
- Keep sales floor and stockroom clean, organized, and properly stocked while following retail and asset protection policies
- Process transactions efficiently including purchases, returns, exchanges, and online order pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
- Assist teammates across functional areas as required
- Foster a collaborative, trust-based environment and encourage overall team performance
- Participate in brand initiatives, training programs, and diversity and inclusion activities
Qualifications
- Minimum 1+ years of retail sales experience (luxury retail preferred)
- Knowledge of fashion trends and competitive landscape
- Proficiency with POS systems, iPad and laptop operation, mobile POS, and walkie-talkie communication
- Ability to read price sheets and release documentation
- Strong English language proficiency
- Ability to work in a fast-paced retail environment
- Physical ability to lift at least 25 lbs regularly (up to 50 lbs occasionally), climb, bend, kneel, and maneuver in sales floor and stockroom areas
- Flexible schedule availability including nights, weekends, peak seasons, and high-traffic retail days including public holidays
Skills
Experience
Minimum 1+ years of sales experience, with luxury retail background strongly preferred. A combination of education and equivalent experience will be considered. Prior experience with social media, live-stream shopping demonstrations, clienteling platforms, and data acquisition is valued.
Education
High school diploma or equivalent required. Additional retail or fashion-focused training and certifications are preferred.
Workplace
The successful candidate will be located in Petaluma, California, USA, with easy access to San Francisco.
Compensation
The base compensation for this position ranges from USD 15 to USD 24.25 per hour.
Benefits
Medical insurance, dental insurance, vision insurance, 401(k), paid paternity and maternity leave, commuter benefits, disability insurance, and tuition assistance
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Advisor», «Fashion Sales Consultant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.