Coach Sales Associate

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

Role & Responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
• Build lasting client relationships through personalized styling, product expertise, and fashion advice
• Drive sales through cross-selling, upselling, and tailored product recommendations
• Utilize mobile POS, clienteling tools, and social selling platforms (including short-form video) to capture client data and encourage repeat purchases
• Develop and execute personal sales plans; meet or exceed individual and team KPIs
• Source new customers, maintain relationships, and execute follow-up strategies to close sales
• Manage multiple customers simultaneously while maintaining high energy and adapting selling techniques to business needs
• Complete daily operational tasks including cash wrap processing, inventory management, replenishment, and visual merchandising while maintaining service standards
• Maintain clean, organized, and fully stocked sales floor and stockroom; adhere to retail policies, POS procedures, and asset protection protocols
• Process transactions efficiently including purchases, returns, exchanges, and online order pickups
• Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
• Assist teammates across functional areas as required to support store operations
• Foster a collaborative, trust-based team environment and encourage peer performance
• Participate in brand initiatives, training programs, and inclusion activities
• Maintain professional demeanor, welcome constructive feedback, and demonstrate adaptability in a dynamic retail environment

Qualifications

• Minimum 1+ years of sales experience, with luxury retail background preferred
• Knowledge of current fashion trends and competitive retail landscape
• Proficiency with POS systems, basic computer skills (iPad/laptop, Mobile POS), and walkie-talkie operation
• Ability to read and interpret pricing and release sheets
• Strong English language proficiency
• Ability to thrive in a fast-paced retail environment
• Social media savvy and experience with live-stream shopping or video demonstrations (preferred)
• Clienteling and customer data acquisition skills (preferred)

Skills

Experience

Minimum 1+ years of sales experience in retail or customer-facing environments. Luxury retail background is preferred. Candidates should demonstrate knowledge of fashion trends, competitive positioning, and proven ability to meet sales targets in customer-driven settings.

Education

No formal educational requirement specified; combination of relevant sales experience and customer service background considered.

Workplace

Compensation

The base compensation for this position ranges from EUR 23,000 to EUR 31,000 per annum.

Benefits

Inclusive and innovative working environment; internal mobility and career progression opportunities; 1 paid volunteering day per year with opportunities to volunteer on global projects; learning and development opportunities through the Ambassador Programme; regular social events; Equity, Inclusion, and Diversity initiatives including employee resource groups and regional inclusion councils; attractive employee discount; compelling incentive programme.

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.