Coach Sales Associate

About Coach

Coach is an American luxury fashion house originating in New York and recognized for its leather goods and accessible-luxury accessories. The brand operates as part of the Tapestry portfolio, a global house of brands which provides cross-brand resources and mobility while preserving each maison’s distinct creative identity. As an employer, Coach emphasizes elevated retail experiences, brand storytelling and development opportunities across its international store network.

Role & Responsibilities

• Act as a front-line ambassador for the Coach brand, consistently applying the Coach Guide to Style and Service standards.
• Deliver personalised styling and product advice to build long-term client relationships and brand loyalty.
• Drive individual and store sales through cross-selling, upselling and tailored recommendations to meet KPIs and personal sales plans.
• Leverage mobile POS, clienteling tools and social selling (including short-form video) to capture customer data and convert traffic into repeat purchases.
• Source new customers, conduct follow-ups and close transactions across channels (in-store purchases, returns, exchanges, online pickups).
• Maintain high floor energy and manage multiple customers while adapting selling techniques to business demand.
• Perform daily operational tasks including cash wrap, inventory processing, replenishment and basic visual merchandising.
• Support inventory cycles: receive shipments, stock merchandise, and manage product movement between sales floor and stockroom.
• Adhere to retail policies, POS procedures and asset protection protocols; keep sales floor and stockroom organised and presentable.
• Collaborate with and assist teammates across functional areas; contribute to a trust-based, high-performance team culture.
• Participate in brand initiatives, training programmes and inclusion activities; welcome feedback and demonstrate professional composure.

Qualifications

• Minimum 1+ year of sales experience; luxury retail experience strongly preferred.
• Familiarity with POS operation and basic computer proficiency (iPad/laptop) — mobile POS experience required.
• Ability to operate store communications equipment such as walkie-talkies and to read price/release sheets.
• Strong proficiency in English.
• Capacity to work a flexible schedule including nights, weekends, peak seasons and public holidays.
• Social media savvy and experience with live-stream shopping or video demos, clienteling and data acquisition (preferred).
• A combination of education and experience will be considered.

Skills

Experience

At least one year of retail sales experience is required; candidates with prior luxury retail background and demonstrable clienteling or social-selling experience will be prioritised.

Education

High school diploma or equivalent; a combination of education and relevant retail experience will be considered.

Workplace

Benefits

Internal mobility & career progression; 1 paid volunteering day per year and opportunities to join global volunteer projects; Learning & Development via the Ambassador Programme; regular social events; employee resource groups & regional inclusion councils; attractive employee discount; compelling incentive programme.

Culture

Coach embraces an inclusive, creative and performance-driven retail culture informed by Tapestry’s broader commitment to diversity and mobility. The working environment values direct feedback, entrepreneurial initiative and collaborative team dynamics, with structured development pathways for store-level talent.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.