- Location
- New Taipei City New Taipei Taiwan
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury fashion house known for leather goods and ready-to-wear, operating globally as part of Tapestry, Inc., a parent group that includes other premium lifestyle brands. The brand combines American craftsmanship with contemporary design and maintains a network of flagship stores, concessions, and wholesale partners worldwide.
The Sales Associate serves as the front-line ambassador of the Coach brand in a luxury retail setting. This role encompasses delivering an elevated, personalized shopping experience, meeting personal and store sales goals, and supporting daily store operations. The position blends luxury-retail service, omni-channel selling capabilities, and team collaboration to drive brand loyalty and revenue growth.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and follow up to close sales
- Maintain high energy on the sales floor, manage multiple customers simultaneously, and adapt selling techniques to business needs
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service standards
- Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures
- Process transactions efficiently including purchases, returns, exchanges, and online pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
- Assist teammates across functional areas as required
- Foster a collaborative, trust-based team environment and encourage team performance
- Participate in brand initiatives, training programs, and inclusion activities
- Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor
Qualifications
- Minimum 1+ years of sales experience (luxury retail preferred)
- Knowledge of fashion trends and competitor landscape
- Experience with POS operation and basic computer proficiency (iPad, laptop, Mobile POS)
- Ability to read price sheets and release sheets
- Strong English language proficiency
- Ability to work at a fast pace and lift 25 lb regularly (up to 50 lb occasionally)
- Physical capability to climb, bend, kneel, and navigate sales floor and stockroom
- Luxury retail background (preferred)
- Social media savvy and experience with live-stream shopping or video demonstrations (preferred)
- Clienteling and data acquisition skills (preferred)
Skills
Experience
1+ years of sales experience, with luxury retail preferred. A combination of equivalent education and experience will be considered.
Education
No formal education requirement specified; a combination of relevant retail experience and education will be considered.
Workplace
The successful candidate will be located in New Taipei City, New Taipei, Taiwan, with easy access to Taipei.
Explore jobs in Taiwan.
Culture
Coach fosters a client-centric, design-driven workplace that values craftsmanship and contemporary American style. The environment emphasizes collaboration, professional development, and a hospitality-minded approach to retail service consistent with a global luxury brand.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Advisor», «Brand Ambassador», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.