Coach Sales Associate
- Location
- Busan Busan South Korea
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury fashion house renowned for its leather goods, accessories and modern heritage aesthetic. Now part of Tapestry Inc., Coach blends artisanal craftsmanship with contemporary design and operates a global retail network that emphasizes client experience, product excellence and brand storytelling.
Coach seeks a Sales Associate to serve as the front-line brand ambassador at the Busan SSG Kijang Outlet location. This role combines personalized luxury retail service, omni-channel selling capabilities, and collaborative store operations to drive brand loyalty, client relationships, and revenue growth. The Sales Associate will leverage POS systems, clienteling platforms, and social selling tools while maintaining elevated service standards and operational excellence.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored product recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and follow up to close sales
- Maintain high energy on the sales floor, manage multiple customers simultaneously, and adapt selling techniques to business needs
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising
- Keep sales floor and stockroom clean, organized, and properly stocked while following retail policies and asset protection procedures
- Process transactions efficiently including purchases, returns, exchanges, and online order pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
- Assist teammates across functional areas as required
- Foster a collaborative, trust-based environment and encourage team performance
- Participate in brand initiatives, training programs, and inclusion activities
- Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor
Qualifications
- Minimum 1+ years of sales experience, preferably in luxury retail
- Proficiency with POS systems and basic computer skills (iPad, laptop, Mobile POS)
- Knowledge of current fashion trends and competitor landscape
- Ability to work at a fast pace and lift 25 lb regularly (up to 50 lb occasionally)
- Strong English language proficiency
- Physical capability to climb, bend, kneel, and navigate sales floor and stockroom environments
Skills
Experience
1+ years of sales experience, with preference for luxury retail background. Demonstrated knowledge of fashion trends, competitor analysis, and omni-channel retail environments. Experience with social media engagement, live-stream shopping, or video demonstrations is advantageous.
Education
High school diploma or equivalent preferred. A combination of relevant education and professional sales experience will be considered.
Workplace
This position is based in Busan, Busan, South Korea.
Culture
Coach fosters a client-centric, design-driven culture that values craftsmanship, creativity and personal development. As part of Tapestry, colleagues are encouraged to collaborate across disciplines while delivering elevated retail experiences in a fast-paced, people-focused environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Advisor», «Brand Ambassador», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.