- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is a contemporary American house known for craftsmanship-led leather goods and accessories. As part of Tapestry, Inc., Coach operates a global retail network and emphasizes design, quality and elevated client service across its boutiques and digital channels.
Coach seeks a Sales Associate to serve as the brand's front-line ambassador at its Taichung retail location. The successful candidate will deliver elevated, personalized shopping experiences; build lasting client relationships through product expertise and fashion guidance; and drive sales through strategic cross-selling, upselling, and tailored recommendations. This role demands fluency with mobile POS systems, clienteling tools, and social selling platforms, combined with proficiency in omni-channel retail operations and inventory management.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms (including short-form video) to capture data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and follow up to close sales
- Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs
- Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards
- Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures
- Process transactions efficiently (purchases, returns, exchanges, online pickups)
- Support inventory cycles: receive shipments, stock shelves, and manage product movement
- Assist teammates in functional areas as required
- Foster a collaborative, trust-based environment; encourage team performance
- Participate in brand initiatives, training programs, and inclusion activities
- Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor
Qualifications
- 1+ years of sales experience (luxury retail preferred)
- Experience with POS operation and basic computer proficiency (iPad, laptop, Mobile POS)
- Ability to work at a fast pace; capable of lifting 25 lb regularly (up to 50 lb occasionally)
- Strong English language proficiency
- Knowledge of fashion trends and competitors
Skills
Experience
1+ years of sales experience, preferably in luxury retail. A combination of education and experience will be considered.
Education
No specific educational requirement stated; a combination of relevant education and sales experience will be considered.
Workplace
This position is based in Taichung, Taichung, Taiwan.
Explore jobs in Taiwan.
Culture
Coach promotes a client-first culture rooted in craftsmanship and contemporary design. The workplace emphasises collaboration, professional development and a high standard of service consistent with a global luxury retail brand.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Consultant», «Brand Ambassador», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.