- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is a globally recognised American luxury house known for leather goods, handbags and contemporary accessories. As part of the Tapestry portfolio, the brand blends heritage leathercraft with modern design and operates an international retail network; employees typically work in a client-facing, design-driven retail environment with strong emphasis on product knowledge and service excellence.
Coach seeks a Sales Associate to serve as the front-line brand ambassador at its Zhongli location. The role combines elevated personalized shopping experiences with omni-channel selling, utilizing mobile POS and clienteling tools to drive brand loyalty and revenue. The Sales Associate will manage customer relationships through styling expertise, execute personal sales plans, and contribute to daily store operations while maintaining Coach's service standards and fostering team collaboration.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored product recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms to capture client data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and follow up to close sales
- Maintain high energy on the floor, manage multiple customers simultaneously, and adapt selling techniques to business needs
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service standards
- Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures
- Process transactions efficiently including purchases, returns, exchanges, and online order pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
- Assist teammates in functional areas as required
- Foster a collaborative, trust-based environment and encourage team performance
- Participate in brand initiatives, training programs, and inclusion activities
- Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor
Qualifications
- 1+ years of sales experience, preferably in luxury retail; knowledge of fashion trends and competitor landscape
- Experience with POS systems, basic computer proficiency including iPad/laptop and mobile POS operation, walkie-talkie use, and ability to read price and release sheets
- Ability to work at a fast pace and lift 25 lb regularly (up to 50 lb occasionally); capable of climbing, bending, kneeling, and maneuvering sales floor and stockroom
- Strong English language proficiency
- Luxury retail background, social media savvy, experience with live-stream shopping or video demonstrations, and clienteling and data acquisition skills (preferred)
Skills
Experience
1+ years of sales experience, preferably in a luxury retail environment, with demonstrated knowledge of fashion trends and competitive market landscape.
Education
No specific formal education requirement; a combination of relevant experience and educational background will be considered.
Workplace
This position is based in Zhongli, Taoyuan, Taiwan, within easy reach of Taipei.
Explore jobs in Taiwan.
Culture
Coach combines a heritage craft ethos with contemporary retail energy; teams are client-centric, collaborative and focused on product expertise. As part of Tapestry, the workplace emphasises professional development, brand storytelling and a high standard of presentation across boutiques.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Advisor», «Client Relations Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.