- Location
- Yeoju Gyeonggi-Do South Korea
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury accessories and lifestyle brand known for its leather goods and refined approach to modern American style. Operating a global retail network and wholesale business, Coach is part of the Tapestry, Inc. portfolio and is recognized for craftsmanship, elevated customer service and a strong retail presence across key luxury markets.
Coach, a global fashion house founded in New York in 1941, seeks a Sales Associate to serve as a front-line brand ambassador at its Gyeonggi-Do location. The Sales Associate will deliver personalized shopping experiences, build lasting client relationships through styling expertise and product knowledge, and drive sales through cross-selling and upselling whilst supporting daily store operations. This role encompasses luxury retail service, omni-channel selling, and team collaboration to foster brand loyalty and achieve revenue targets.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored recommendations based on client needs
- Utilize mobile POS, clienteling tools, and social selling platforms (including short-form video content) to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and proactively follow up to close sales
- Maintain high energy on the floor, manage multiple customers simultaneously, and adapt selling techniques to business priorities
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising whilst maintaining service standards
- Keep sales floor and stockroom clean, organized, and well-stocked; adhere to retail policies, POS procedures, and asset protection protocols
- Process transactions efficiently including purchases, returns, exchanges, and online order pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
- Assist teammates across functional areas as required to ensure seamless store operations
- Foster a collaborative, trust-based environment and encourage peer performance
- Participate in brand initiatives, training programs, and inclusion activities
- Welcome constructive feedback, adapt behaviors accordingly, and maintain a calm, professional demeanor in high-pressure situations
Qualifications
- Minimum 1+ years of sales experience, with luxury retail background preferred
- Demonstrated knowledge of fashion trends and competitive landscape
- Proficiency with POS systems, basic computer skills (iPad, laptop, mobile POS), walkie-talkie operation, and ability to read price and release sheets
- Ability to work at a fast pace, lift 25 lb regularly (up to 50 lb occasionally), climb, bend, kneel, and navigate sales floor and stockroom effectively
- Strong English language proficiency
- Experience with live-stream shopping, video demonstrations, clienteling platforms, and data acquisition techniques (preferred)
- Social media proficiency and comfort with short-form video content (preferred)
Skills
Experience
1+ years of sales experience, preferably within luxury retail. Combination of education and equivalent professional experience will be considered.
Education
High school diploma or equivalent (GED) expected; specific formal education beyond secondary level not mandated. Combination of education and professional retail experience will be evaluated.
Workplace
This position is based in Yeoju, Gyeonggi-Do, South Korea, within easy reach of Seoul.
Explore jobs in South Korea.
Culture
Coach emphasises a client-first, design-driven culture that balances heritage craftsmanship with contemporary retail practice. Store teams are collaborative and focused on professional development, with an emphasis on providing refined service and cultivating long-term client relationships.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Retail Associate», «Client Advisor», «Style Advisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.