- Location
- Siheung Gyeonggi South Korea
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury accessories and lifestyle brand renowned for its leather goods and contemporary approach to craftsmanship. As part of Tapestry, Inc., Coach operates a global retail and wholesale network and positions itself on heritage, quality, and modern luxury—offering employees exposure to international retail standards and brand-driven customer experiences.
Coach seeks a Sales Associate to serve as a front-line brand ambassador in a fast-paced retail environment. The successful candidate will deliver elevated, personalized shopping experiences, drive sales through expert product knowledge and cross-selling, and support daily store operations including inventory management and customer engagement via mobile POS and clienteling tools.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored product recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans and meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and execute strategic follow-up to close sales
- Manage multiple customers simultaneously while maintaining high energy levels on the sales floor
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising
- Maintain cleanliness and organization of sales floor and stockroom; follow retail policies and asset protection procedures
- Process transactions efficiently including purchases, returns, exchanges, and online order pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
- Foster a collaborative, trust-based team environment and encourage peer performance
- Participate in brand initiatives, training programs, and inclusion activities
Qualifications
- Minimum 1+ years of sales experience; luxury retail background preferred
- Demonstrated knowledge of fashion trends and competitive landscape
- Proficiency with POS systems, mobile POS, iPad/laptop, and basic computer applications
- Ability to lift 25 lb regularly and up to 50 lb occasionally; capable of climbing, bending, kneeling, and navigating retail and stockroom spaces
- Strong English language proficiency
- Experience with clienteling, data acquisition, and customer relationship management (preferred)
- Experience with social media platforms, live-stream shopping, or video demonstrations (preferred)
- Flexible schedule availability including nights, weekends, peak seasons, and public holidays
Skills
Experience
1+ years of sales experience, preferably in luxury retail. Demonstrated familiarity with fashion trends and competitive retailers. Experience with digital retail tools, mobile commerce, and customer data acquisition is valued.
Education
High school diploma or equivalent preferred. A combination of relevant retail experience and education will be considered.
Workplace
The successful candidate will be located in Siheung, Gyeonggi, South Korea, with easy access to Seoul.
Explore jobs in South Korea.
Culture
Coach cultivates a collaborative, design-forward retail environment that values craftsmanship, inclusivity and professional growth. The brand emphasizes customer-centric service, creative merchandising and cross-functional cooperation across global teams.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Retail Associate», «Client Advisor», «Fashion Consultant», «Store Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.