Coach Sales Associate
- Location
- Salem New Hampshire USA
- Address
- 99 Rockingham Park Blvd, Space E209, Salem, NH 03079 View map
- Employment
- Full-Time
- Seniority
- Entry-Level
- Compensation
- $15–19.50/hour
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury accessories and lifestyle brand known for its leather goods and modern approach to craftsmanship. The brand is part of Tapestry, Inc., a global house of luxury brands, and operates flagship stores and concessions worldwide. As an employer, Coach emphasizes product quality, client service excellence and opportunities for retail career development within a global fashion group.
Coach seeks a Sales Associate to serve as the front-line brand ambassador in our retail environment. The role delivers elevated, personalized shopping experiences, drives sales through omni-channel strategies including mobile POS and social selling platforms, and maintains daily store operations while meeting personal and team KPIs. This position blends luxury retail service excellence with product expertise and team collaboration to build client relationships and drive brand loyalty.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and tailored fashion advice
- Drive sales through cross-selling, upselling, and strategic recommendations aligned with customer needs
- Utilize mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans to meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and execute follow-up strategies to close sales
- Maintain high energy on the sales floor, manage multiple customers simultaneously, and adapt selling techniques to business needs
- Execute daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service standards
- Keep sales floor and stockroom clean, organized, and fully stocked; follow retail policies, POS procedures, and asset protection protocols
- Process transactions efficiently including purchases, returns, exchanges, and online order pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
- Assist teammates across functional areas as required to support store operations
- Foster a collaborative, trust-based team environment and encourage peer performance
- Participate in brand initiatives, training programs, and inclusion activities
- Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor in all interactions
Qualifications
- 1+ years of sales experience, preferably in luxury retail
- Knowledge of current fashion trends and competitive landscape
- Proficiency with POS systems, basic computer skills (iPad/laptop, Mobile POS), walkie-talkie operation, and ability to read price and release sheets
- Physical capacity to lift 25 lb regularly (up to 50 lb occasionally), climb, bend, kneel, and maneuver throughout sales floor and stockroom
- Strong English language proficiency
- Luxury retail background, social media expertise, or live-stream shopping experience (preferred)
- Experience with clienteling platforms and customer data acquisition (preferred)
Skills
Experience
1+ years of sales experience in retail, preferably within the luxury goods sector. A combination of retail experience and relevant education will be considered. Familiarity with omni-channel retail environments and digital selling tools is valued.
Education
High school diploma or equivalent; additional retail, fashion, or business education is preferred but not required.
Workplace
This position is based in Salem, New Hampshire, USA, within easy reach of Boston.
Compensation
The base compensation for this position ranges from USD 15 to USD 19.50 per hour.
Benefits
Medical insurance, dental insurance, vision insurance, 401(k), paid paternity and maternity leave, commuter benefits, disability insurance, tuition assistance
Culture
Coach cultivates a client-first, collaborative retail culture rooted in craftsmanship and contemporary design. The workplace emphasizes professional development through brand training and a team-oriented environment that values high standards of presentation and service.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Sales Consultant», «Retail Associate», «Fashion Sales Specialist», «Brand Ambassador», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.