Coach Sales Associate
- Employment
- Full-Time
- Seniority
- Entry-Level
- Compensation
- $15–19.50/hour
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury fashion house renowned for its refined leather goods and accessories. The brand operates globally through boutiques and department-store concessions and is part of the Tapestry, Inc. portfolio. As an employer, Coach emphasizes brand craftsmanship, elevated service standards and opportunities for retail career progression within a lifestyle luxury environment.
Coach seeks a Sales Associate to serve as a front-line brand ambassador in its Norfolk, Virginia retail location. The successful candidate will deliver personalized shopping experiences, drive sales through cross-selling and styling expertise, and support daily store operations while meeting personal and team KPIs. This role requires proficiency with mobile POS and clienteling platforms, with flexibility to work evenings, weekends, and peak retail periods.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored product recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and follow up to close sales
- Maintain high energy on the sales floor, manage multiple customers simultaneously, and adapt selling techniques to business needs
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service standards
- Keep sales floor and stockroom clean, organized, and stocked; follow retail policies and asset protection procedures
- Process transactions efficiently including purchases, returns, exchanges, and online order pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
- Assist teammates in functional areas as required; foster a collaborative, trust-based team environment
- Participate in brand initiatives, training programs, and diversity and inclusion activities
Qualifications
- 1+ years of sales experience (luxury retail preferred)
- Experience with POS systems and basic computer proficiency (iPad, laptop, Mobile POS)
- Knowledge of fashion trends and competitor offerings
- Strong English language proficiency
- Ability to lift 25 lbs regularly and up to 50 lbs occasionally; capability to climb, bend, kneel, and navigate sales floor and stockroom
- Flexible schedule availability including nights, weekends, peak season, and public holidays
Skills
Experience
1 or more years of retail sales experience, with luxury retail background preferred. Knowledge of fashion trends, POS operations, and basic computer literacy required. Experience with social media, live-stream shopping, video demonstrations, and data acquisition is advantageous.
Education
High school diploma or equivalent preferred; a combination of relevant education and sales experience will be considered.
Workplace
This position is based in Norfolk, Virginia, USA.
Compensation
The base compensation for this position ranges from USD 15 to USD 19.50 per hour.
Benefits
Medical insurance, dental insurance, vision insurance, 401(k), paid paternity and maternity leave, commuter benefits, disability insurance, tuition assistance
Culture
The brand fosters a client‑centric retail culture that blends heritage craftsmanship with contemporary creativity. Team members work in polished boutique settings that prioritise refinement, collaborative service and opportunities for development within the broader Tapestry group.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Retail Associate», «Style Advisor», «Sales Consultant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.