Coach Sales Associate
- Location
- Williamsburg Virginia USA
- Employment
- Part-Time
- Seniority
- Entry-Level
- Compensation
- $15–19.50/hour
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury fashion house known for premium leather goods, handbags and accessories. The brand is part of Tapestry, Inc. and operates a global network of boutiques and wholesale partners. Coach combines heritage craftsmanship with contemporary design and a retail organisation focused on client service and product excellence.
Coach seeks a Sales Associate to serve as a front-line brand ambassador at its Williamsburg, Virginia location. The successful candidate will deliver elevated, personalized shopping experiences while meeting personal and store sales targets through omni-channel selling, luxury service standards, and collaborative teamwork. This part-time role combines clienteling, mobile POS operation, and operational support to drive brand loyalty and revenue.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored product recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms including short-form video to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and follow up to close sales
- Maintain high energy on the sales floor, manage multiple customers simultaneously, and adapt selling techniques to business needs
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service standards
- Keep sales floor and stockroom clean, organized, and properly stocked; follow retail policies, POS procedures, and asset protection protocols
- Process transactions efficiently including purchases, returns, exchanges, and online order pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
- Assist teammates across functional areas as required
- Foster a collaborative, trust-based team environment and encourage peer performance
- Participate in brand initiatives, training programs, and inclusion activities
- Welcome feedback constructively and maintain a calm, professional demeanor in fast-paced conditions
Qualifications
- 1+ years of sales experience, with luxury retail background preferred
- Proficiency with POS systems, basic computer skills (iPad/laptop), mobile POS familiarity, and walkie-talkie operation
- Ability to read price sheets and release documentation
- Strong English language proficiency
- Ability to work flexible schedules including nights, weekends, peak seasons, and public holidays
- Physical capability to lift 25 lbs regularly and up to 50 lbs occasionally; ability to climb, bend, kneel, and navigate sales floor and stockroom environments
Skills
Experience
Minimum 1 year of sales experience in a retail environment, with luxury retail experience strongly preferred. Knowledge of fashion trends and competitive landscape is advantageous. Familiarity with POS systems, mobile technology, and clienteling platforms is essential.
Education
High school diploma or equivalent; a combination of relevant sales experience and education will be considered.
Workplace
This position is based in Williamsburg, Virginia, USA.
Compensation
The base compensation for this position ranges from USD 15 to USD 19.50 per hour.
Benefits
Medical insurance, dental insurance, vision insurance, 401(K), paid paternity and maternity leave, commuter benefits, disability insurance, and tuition assistance.
Culture
Coach fosters a client-centric, fast-paced retail culture that values craftsmanship, product knowledge and personal development. Teams operate collaboratively with an emphasis on career progression and delivering elevated service in every boutique.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Retail Associate», «Brand Ambassador», «Sales Consultant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.