Coach Sales Associate
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury fashion house renowned for its craftsmanship in leather goods and accessories. As part of Tapestry, Inc., Coach combines heritage design with contemporary sensibilities and operates a global retail and wholesale network, offering employees opportunities to work within a brand-focused, product-driven environment.
The Sales Associate serves as the front-line ambassador of the Coach brand, delivering an elevated, personalized shopping experience while meeting personal and store sales goals. This role combines luxury retail service, omni-channel selling, and team collaboration, requiring expertise in product knowledge, client relationship building, and mobile POS operations to drive brand loyalty and revenue in a fast-paced retail environment.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and follow up to close sales
- Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising
- Keep sales floor and stockroom clean, organized, and stocked; follow retail policies and asset protection procedures
- Process transactions efficiently, including purchases, returns, exchanges, and online pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
- Assist teammates across functional areas as required
- Foster a collaborative, trust-based team environment and encourage peer performance
- Participate in brand initiatives, training programs, and inclusion activities
- Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor
Qualifications
- 1+ years of sales experience, with luxury retail background preferred
- Experience with POS operation and basic computer proficiency including iPad, laptop, and mobile POS systems
- Ability to work at a fast pace and lift 25 lb regularly, up to 50 lb occasionally
- Strong English language proficiency
- Knowledge of fashion trends and competitor landscape
- Social media savvy and experience with live-stream shopping or video demonstrations (preferred)
- Clienteling and data acquisition skills (preferred)
Skills
Experience
1+ years of sales experience, with luxury retail preferred. A combination of relevant education and professional experience will be considered.
Education
No specific educational credential required; combination of education and experience will be considered.
Workplace
This position is based in Kaohsiung, Kaohsiung, Taiwan.
Culture
Coach emphasizes craftsmanship, meticulous product knowledge and a client-first sales culture. The workplace blends heritage design values with contemporary retail practices, offering collaborative teams and clear development pathways within the Tapestry group.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Advisor», «Client Relations Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.