Coach Sales Associate
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury lifestyle house renowned for its leather goods, accessories and modern approach to craftsmanship. The brand is part of Tapestry Inc., a global house of luxury brands, and is recognised for its design-led product, elevated retail environments and emphasis on personalised client experiences.
The Sales Associate serves as the front-line ambassador for Coach, delivering elevated, personalized shopping experiences while driving both personal and store sales targets. Responsibilities encompass luxury retail service, omni-channel selling, client relationship development, and daily store operations, including POS transactions, inventory management, and visual merchandising. The role requires strong product knowledge, fashion expertise, and proficiency with mobile POS and clienteling tools to foster brand loyalty and revenue growth.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored product recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and follow up to close sales
- Maintain high energy on the sales floor, manage multiple customers simultaneously, and adapt selling techniques to business needs
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service standards
- Keep sales floor and stockroom clean, organized, and stocked; follow retail policies and asset protection procedures
- Process transactions efficiently including purchases, returns, exchanges, and online order pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
- Assist teammates across functional areas as required
- Foster a collaborative, trust-based team environment and encourage collective performance
- Participate in brand initiatives, training programs, and inclusion activities
- Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor under pressure
Qualifications
- 1+ years of sales experience, with luxury retail background preferred
- Knowledge of fashion trends, competitor offerings, and luxury retail landscape
- Proficiency with POS systems, basic computer skills (iPad, laptop, mobile POS), and walkie-talkie operation
- Ability to read and interpret price sheets and release schedules
- Physical capability to work at a fast pace, lift 25 lb regularly (up to 50 lb occasionally), and move freely throughout sales floor and stockroom
- Strong English language proficiency
- Social media awareness and comfort with short-form video platforms (preferred)
- Experience with live-stream shopping, video demonstrations, or clienteling tools (preferred)
Skills
Experience
1+ years of sales experience in a retail environment, with luxury retail background preferred. Knowledge of current fashion trends and competitive retail landscape is essential.
Education
High school diploma or equivalent; additional retail, fashion, or customer service training is a plus.
Workplace
This position is based in Taipei, Taipei, Taiwan.
Culture
Coach fosters a design-led, client-centric retail culture that values craftsmanship, collaboration and commercial excellence. The workplace emphasises personalised service, professional development and adherence to high visual and operational standards typical of global luxury retail.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Retail Associate», «Client Advisor», «Style Consultant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.