Coach Sales Associate

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Employment
Full-Time
Seniority
Entry-Level
Posted
Aug 17, 2026

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

Coach Sales Associate in Nanning, Mainland China—deliver personalized luxury retail experiences and meet sales goals in a dynamic omni-channel retail environment.

Role & Responsibilities

  • Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
  • Build lasting client relationships through personalized styling, product expertise, and fashion advice
  • Drive sales through cross-selling, upselling, and tailored recommendations based on customer preferences and trends
  • Utilize mobile POS, clienteling tools, and social selling platforms (including short-form video) to capture client data and encourage repeat purchases
  • Develop and execute personal sales plans; meet or exceed individual and team KPIs
  • Source new customers, maintain relationships, and follow up to close sales opportunities
  • Maintain high energy on the sales floor, manage multiple customers simultaneously, and adapt selling techniques to evolving business needs
  • Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service excellence
  • Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures
  • Process transactions efficiently including purchases, returns, exchanges, and online order pickups
  • Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
  • Assist teammates in functional areas as required and foster a collaborative, trust-based environment
  • Participate in brand initiatives, training programs, and inclusion activities
  • Welcome feedback and maintain a calm, professional demeanor under pressure

Qualifications

  • 1+ years of sales experience, preferably in luxury retail
  • Proficiency with POS systems and basic computer skills (iPad, laptop, mobile POS platforms)
  • Strong English language proficiency
  • Ability to work in a fast-paced, dynamic retail environment
  • Knowledge of current fashion trends and competitive landscape
  • Flexibility to work varied schedules including nights, weekends, and peak retail periods

Skills

Point-of-Sale (POS) systems Mobile POS platforms Clienteling software Social media and short-form video content Fashion product knowledge Customer relationship management Cross-selling and upselling techniques Inventory management iPad and laptop proficiency Live-stream shopping experience (preferred)

Experience

1+ years of sales experience, preferably in luxury retail environments, with demonstrated success in meeting sales targets and building client relationships. Experience with social media platforms, live-stream shopping, or video content creation is advantageous.

Education

High school diploma or equivalent; formal retail or fashion education is not required but valued.

Workplace

This position is based in Nanning, Guangxi, China.

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Brand Ambassador», «Style Advisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.