Coach Sales Associate
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 13, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach Sales Associate in Nanjing, Mainland China. Deliver personalized luxury retail service, drive sales, and represent the brand with exceptional customer engagement.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms to capture data and encourage repeat purchases
- Develop and execute personal sales plans to meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and follow up to close sales
- Maintain high energy on the floor, manage multiple customers simultaneously, and adapt selling techniques to business needs
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service standards
- Keep sales floor and stockroom clean, organized, and properly stocked in compliance with retail policies and asset protection procedures
- Process transactions efficiently including purchases, returns, exchanges, and online order pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
- Assist teammates in functional areas as required and foster a collaborative, trust-based environment
- Participate in brand initiatives, training programs, and inclusion activities
- Welcome feedback, adapt behaviors accordingly, and maintain a calm, professional demeanor
Qualifications
- Minimum 1+ years of sales experience, with luxury retail background preferred
- Knowledge of fashion trends and competitor landscape
- Experience with POS systems and basic computer proficiency including iPad, laptop, and Mobile POS platforms
- Proficiency with walkie-talkie communication and ability to read price and release sheets
- Strong English language proficiency
- Ability to work in a fast-paced retail environment
- Preferred: Social media fluency, experience with live-stream shopping or video demonstrations, clienteling expertise, and data acquisition skills
Skills
Experience
Minimum 1+ years of sales experience, preferably in luxury retail. Knowledge of fashion trends and competitive market positioning is essential. Experience with POS operation, mobile sales tools, and omni-channel selling is required.
Education
High school diploma or equivalent is typically expected; a combination of relevant education and practical sales experience may be considered in lieu of specific formal credentials.
Workplace
This position is based in Nanjing, Jiangsu, China.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Brand Ambassador», «Style Consultant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.