Coach Sales Associate
- Employment
- Full-Time
- Seniority
- Junior
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 30, 2026
About Coach
Coach is a global fashion house known for accessible luxury leather goods and ready-to-wear, headquartered within the Tapestry portfolio. The brand emphasizes craftsmanship, modern design guided by Creative Director Stuart Vevers, and a progressive, inclusive approach to style and retail.
Coach in Nanjing is hiring a Sales Associate — deliver luxury service, omni‑channel selling and clienteling at the Nanjing Coach store.
Role & Responsibilities
- Act as a front-line ambassador, consistently delivering Coach’s Guide to Style and Service and representing the brand with polished, professional presentation.
- Create personalised shopping experiences through styling advice, product expertise and long-term client relationship building.
- Drive individual and store sales by cross-selling, upselling and recommending tailored product solutions to meet KPIs.
- Use mobile POS, clienteling tools and social selling (including short-form video) to capture customer data, transact sales and stimulate repeat business.
- Develop and execute personal sales plans, actively source new clients and follow up to convert opportunities.
- Maintain high‑energy floor coverage, manage multiple customers, and adapt selling techniques to varying traffic and business priorities.
- Perform daily operational duties—cash wrap, transaction processing (purchases, returns, exchanges, online pickups), inventory receiving and replenishment—while upholding visual merchandising standards.
- Keep sales floor and stockroom organised and compliant with POS, asset protection and retail policies.
- Support inventory cycles and participate in brand activations, training and inclusion initiatives.
- Collaborate with colleagues across functions to foster a trust-based, high-performance team environment.
Qualifications
- Minimum 1+ year of sales experience; luxury retail experience strongly preferred.
- Proven ability to meet sales targets and execute personal sales plans.
- Proficiency with POS systems and mobile POS; comfortable using iPad/laptop for sales and clienteling.
- Familiarity with clienteling, CRM data capture and social/live-stream selling preferred.
- Strong English language proficiency required.
- Ability to work a flexible schedule including nights, weekends and public holidays; comfortable in a high-traffic retail environment.
Skills
Experience
At least one year of retail sales experience; experience in luxury retail, clienteling and omni-channel selling (including live-stream or video demos) is preferred.
Education
Secondary education or equivalent; a combination of education and relevant retail experience will be considered.
Workplace
This position is based in Nanjing, Jiangsu, China.
Culture
Coach blends contemporary American luxury with an inclusive, optimistic workplace ethos as part of the Tapestry family of brands. The environment prioritises craftsmanship, creative retail storytelling and continuous development through training and diversity initiatives.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Sales Consultant», «Retail Sales Associate», «Luxury Sales Advisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.