Coach Sales Associate
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jun 18, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach Sales Associate in Nanchang, China – luxury retail role emphasizing personalized client service, sales targets, and omnichannel engagement.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to Coach Style & Service guidelines and brand standards
- Build and maintain lasting client relationships through personalized styling, product knowledge, and fashion advice
- Drive sales through cross-selling, upselling, and customized product recommendations
- Leverage mobile POS systems, customer management tools, and social selling platforms including short-form video to capture client data and encourage repeat purchases
- Develop and execute personal sales plans; achieve or exceed individual and team key performance indicators (KPIs)
- Identify and cultivate new clients, maintain client relationships, and follow up to close sales
- Maintain high energy on the sales floor, manage multiple clients simultaneously, and adapt selling techniques according to business needs
- Complete daily operational tasks—point-of-sale transactions, inventory handling, restocking, visual merchandising—while maintaining service standards
- Maintain cleanliness, organization, and adequate inventory levels in sales areas and stockrooms; adhere to retail policies, POS protocols, and asset protection procedures
- Process transactions efficiently, including purchases, returns, exchanges, and online order pickups
- Support inventory cycles: receive shipments, merchandise products, and manage product flow
- Assist team members with functional responsibilities as needed
- Foster a collaborative and trusting environment; encourage strong team performance
- Participate in brand activations, training programs, and inclusive company initiatives
- Welcome feedback, adjust behavior accordingly, and maintain a calm, professional demeanor
Qualifications
- Minimum 1 year of sales experience, preferably in luxury retail
- Proficiency with POS systems and basic computer operations including iPad, laptops, and mobile POS
- Strong English language proficiency
- Ability to work in fast-paced retail environments
- Experience with retail walkie-talkie communication systems and ability to read price/release schedules
- Luxury retail background, social media fluency, and experience with live shopping or video demonstrations (preferred)
- Customer management and data collection skills (preferred)
Skills
Experience
Minimum 1 year of sales experience in luxury retail or a related field; working knowledge of fashion trends and competitive retail landscape. Combinations of education and hands-on retail experience will be considered.
Education
No formal educational requirement specified; combinations of education and sales experience will be evaluated.
Workplace
The successful candidate will be located in Nanchang, Jiangxi, China.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Advisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.