Coach Sales Associate
- Location
- Employment
- Full-Time
- Seniority
- Entry-Level
- Compensation
- $15–19.50/hour
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 8, 2026
About Coach
Coach is a global fashion house known for luxury leather goods and accessories, operating as a prominent label within the Tapestry portfolio. The brand blends New York heritage with contemporary design under the creative direction of Stuart Vevers and participates in Tapestry’s broader commitment to inclusive, innovation-driven brand building.
Coach is hiring a Sales Associate in Merrimack, New Hampshire. Join Tapestry’s luxury retail team delivering personalized, omni-channel client experiences.
Role & Responsibilities
- Serve as the front-line ambassador for the Coach brand, delivering elevated, personalized client experiences according to Coach service and styling standards.
- Prospect, develop and sustain client relationships through personalized styling, product expertise, follow-up and clienteling to drive repeat business and loyalty.
- Achieve individual and store sales targets through cross-selling, upselling and execution of personal sales plans; contribute to team KPIs.
- Sell across channels using mobile POS, clienteling tools and social selling (including short-form video), capturing client data and encouraging omni-channel purchases.
- Execute daily store operations: process transactions (sales, returns, exchanges, online pickups), manage inventory receipt and replenishment, and maintain visual merchandising standards.
- Maintain a high-energy sales floor, manage multiple customers, and adapt selling techniques to business needs and traffic patterns.
- Uphold retail policies and asset-protection procedures; keep sales floor and stockroom clean, organized and fully stocked.
- Support teammates in functional areas as needed and participate in brand initiatives, training programs and inclusion activities.
Qualifications
- Minimum of 1 year of sales experience; luxury retail experience preferred. A combination of education and experience will be considered.
- Proven ability to operate POS systems and basic proficiency with iPad/laptop devices.
- Strong English proficiency required.
- Ability to work a flexible schedule including nights, weekends, peak seasons and public holidays.
- Physical ability to lift regularly up to 25 lbs (occasionally up to 50 lbs), climb, bend, kneel and maneuver on the sales floor and in the stockroom.
Skills
Experience
At least 1 year of customer-facing sales experience, preferably in luxury or premium retail; experience with omni-channel selling, clienteling and social/live-stream selling is strongly preferred.
Education
High school diploma or equivalent; combination of education and experience will be considered.
Workplace
This position is based in Merrimack, New Hampshire, USA, within easy reach of Boston.
Compensation
The base compensation for this position ranges from USD 15 to USD 19.50 per hour.
Benefits
Medical insurance, Dental insurance, Vision insurance, 401(k), Paid paternity and maternity leave, Commuter benefits, Disability insurance, Tuition assistance
Culture
Coach emphasizes creativity, courage and customer-focused service within a collaborative, inclusive workplace. As part of Tapestry, the brand prioritizes development, diversity and continuous learning while encouraging employees to take initiative and adapt to change.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Retail Sales Associate», «Sales Consultant», «Style Advisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.