Coach Sales Associate
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jul 15, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach seeks a Sales Associate for its Macau Galaxy store. Luxury retail brand ambassador role combining client relationship management, sales achievement, and store operations in Macau, China.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to Coach Guide to Style and Service standards and brand positioning
- Build lasting client relationships through personalized styling advice, product expertise, and fashion recommendations
- Drive sales through strategic cross-selling, upselling, and tailored product recommendations to individual clients
- Utilize mobile POS systems, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team key performance indicators (KPIs)
- Source new customers, cultivate relationships, and execute follow-up strategies to close sales
- Maintain high energy on the sales floor, manage multiple clients simultaneously, and adapt selling techniques to evolving business needs
- Execute daily operational tasks including cash handling, inventory processing, replenishment, and visual merchandising while maintaining service standards
- Maintain cleanliness, organization, and adequate stock levels on the sales floor and in stockroom areas; adhere to retail policies, POS procedures, and asset protection protocols
- Process transactions efficiently across all channels: purchases, returns, exchanges, and online order pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement throughout the store
- Collaborate with teammates across functional areas to optimize store performance and guest experience
- Foster a collaborative, trust-based team environment and encourage peer performance and professional growth
- Participate in brand initiatives, training programs, and diversity and inclusion activities
- Receive feedback constructively, adapt behaviors accordingly, and maintain professional composure under pressure
Qualifications
- Minimum 1 year of sales experience, with luxury retail background strongly preferred
- Proven knowledge of current fashion trends and competitive landscape
- Proficiency with POS systems and basic computer skills (iPad, laptop, Mobile POS)
- Demonstrated ability to work effectively in fast-paced, high-volume retail environments
- Strong English language proficiency
- Experience with clienteling platforms and data acquisition best practices
- Social media proficiency and familiarity with short-form video content and live-stream shopping platforms (preferred)
- Experience conducting video product demonstrations (preferred)
Skills
Experience
1 year of sales experience required; luxury retail experience strongly preferred. A combination of education and relevant experience will be considered.
Education
No specific formal education requirement stated; combination of education and sales experience will be considered.
Workplace
This position is based in Macau, Macau, China.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Advisor», «Brand Ambassador», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.