Coach Sales Associate

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Location
MacauMacauChina
Employment
Full-Time
Seniority
Entry-Level
Department
Retail & Boutique Operations
Industry
Fashion, Apparel & Leather Goods
Posted
Jul 6, 2026

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

Coach Sales Associate in Macau – deliver luxury retail excellence. Personalized styling, omni-channel selling, and brand ambassador role.

Role & Responsibilities

  • Represent Coach brand standards and guide customers through personalized styling and product expertise
  • Build and maintain lasting client relationships through tailored recommendations and follow-up engagement
  • Drive sales through strategic cross-selling, upselling, and omni-channel consultancy
  • Utilize mobile POS systems, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases
  • Develop and execute personal sales plans to meet or exceed individual and store KPIs
  • Source new customers and execute closing techniques to convert sales opportunities
  • Maintain high energy and adapt selling approach across multiple simultaneous customer interactions
  • Execute daily operational tasks including cash wrap, inventory processing, visual merchandising, and stockroom organization
  • Process transactions efficiently including purchases, returns, exchanges, and online order fulfillment
  • Support inventory cycles through receiving, stocking, and product movement management
  • Maintain sales floor and stockroom cleanliness, organization, and compliance with asset protection procedures
  • Collaborate with team members across functional areas and foster a trust-based work environment
  • Participate in brand initiatives, training programs, and diversity and inclusion activities
  • Demonstrate professional demeanor, receptiveness to feedback, and adaptability to evolving business needs

Qualifications

  • 1+ years of sales experience, preferably in luxury retail
  • Proficiency with POS systems and basic computer competency (iPad, laptop, mobile POS)
  • Demonstrated knowledge of fashion trends and competitive market landscape
  • Strong English language proficiency
  • Ability to work flexibly in a fast-paced retail environment
  • Luxury retail background (preferred)
  • Social media proficiency and experience with live-stream shopping or video demonstrations (preferred)
  • Clienteling and customer data acquisition expertise (preferred)

Skills

POS operation Mobile POS systems Customer relationship management Sales forecasting and KPI tracking Walkie-talkie communication iPad and laptop proficiency Visual merchandising Inventory management Social media and video content engagement Live-stream selling platforms Cash handling Product knowledge and styling

Experience

1+ years of sales experience in a retail environment, with luxury retail experience preferred. Candidates should demonstrate fashion acumen, customer engagement skills, and operational competency with retail technology platforms.

Education

High school diploma or equivalent; a combination of relevant education and retail sales experience will be considered.

Workplace

This position is based in Macau, Macau, China.

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Consultant», «Brand Ambassador», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.