Coach Sales Associate

Employment
Full-Time
Seniority
Entry-Level
Posted
Jun 27, 2026

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

Coach Sales Associate in Macau – luxury retail ambassador role offering personalized styling, omni-channel selling, and team collaboration.

Role & Responsibilities

  • Represent Coach as a brand ambassador, adhering to Coach Guide to Style and Service standards
  • Build lasting client relationships through personalized styling, product expertise, and fashion advice
  • Drive sales through cross-selling, upselling, and tailored product recommendations
  • Utilize mobile POS, clienteling tools, and social selling platforms including short-form video to capture data and encourage repeat purchases
  • Develop and execute personal sales plans to meet or exceed individual and team KPIs
  • Source new customers, maintain relationships, and follow up to close sales
  • Maintain high energy on the sales floor, manage multiple customers simultaneously, and adapt selling techniques to business needs
  • Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service standards
  • Keep sales floor and stockroom clean, organized, and stocked while following retail policies, POS procedures, and asset protection protocols
  • Process transactions efficiently including purchases, returns, exchanges, and online pickups
  • Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
  • Assist teammates in functional areas as required
  • Foster a collaborative, trust-based team environment and encourage team performance
  • Participate in brand initiatives, training programs, and inclusion activities
  • Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor

Qualifications

  • Minimum 1+ years of sales experience, preferably in luxury retail
  • Knowledge of fashion trends and competitive retail landscape
  • Proficiency with POS systems and basic computer skills including iPad, laptop, and Mobile POS
  • Walkie-talkie operation and ability to read price and release sheets
  • Strong English language proficiency
  • Ability to work in a fast-paced retail environment
  • Flexible schedule availability including nights, weekends, peak busy seasons, and public holidays

Skills

POS operation Mobile POS iPad proficiency Clienteling Data acquisition Social media Live-stream shopping Video demonstrations Customer relationship management Cross-selling and upselling Inventory management Cash handling

Experience

1+ years of sales experience in a retail environment, with luxury retail background preferred. Familiarity with fashion trends and competitive positioning is advantageous.

Education

High school diploma or equivalent education level; a combination of relevant education and professional sales experience will be considered.

Workplace

This position is based in Macau, Macau, China.

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Sales Consultant», «Retail Associate», «Brand Ambassador», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

Coach

Coach Sales Associate

Macau, China

Continue to the application.