Coach Sales Associate
- Location
- LelystadNorth HollandNetherlands
- Employment
- Full-Time
- Seniority
- Entry-Level
- Compensation
- €28,000–35,000/year
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jul 20, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach Sales Associate in Lelystad, Netherlands. Full-time luxury retail role with €28,000–€35,000 base salary and staff discount.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored product recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and follow up to close sales
- Maintain high energy on the sales floor, manage multiple customers, and adapt selling techniques to business needs
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising
- Keep sales floor and stockroom clean, organized, and stocked while following retail policies and asset protection procedures
- Process transactions efficiently for purchases, returns, exchanges, and online pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
- Assist teammates across functional areas as required
- Foster a collaborative, trust-based environment and encourage team performance
- Participate in brand initiatives, training programmes, and inclusion activities
- Welcome feedback, adapt behaviours, and maintain a calm, professional demeanor
Qualifications
- 1+ years of sales experience (luxury retail preferred) with knowledge of fashion trends and competitors
- Experience with POS operation and basic computer proficiency including iPad, laptop, and Mobile POS systems
- Proficiency with walkie-talkie use and ability to read price and release sheets
- Strong English language proficiency
- Ability to work in a fast-paced retail environment and maintain flexible scheduling
- Luxury retail background (preferred)
- Social media proficiency and experience with live-stream shopping or video demonstrations (preferred)
- Clienteling and customer data acquisition skills (preferred)
Skills
Experience
A minimum of 1 year of sales experience is required, with luxury retail background strongly preferred. Candidates should demonstrate knowledge of current fashion trends, competitor offerings, and proven ability to exceed sales targets in a retail environment.
Education
No specific formal education requirement is stated; a combination of relevant retail experience and demonstrated competency in customer service and sales may be considered equivalent.
Workplace
The successful candidate will be located in Lelystad, North Holland, Netherlands, with easy access to Amsterdam.
Compensation
The base compensation for this position ranges from EUR 28,000 to EUR 35,000 per annum.
Benefits
Attractive employee discount; internal mobility and career progression opportunities; 1 paid volunteering day per year with opportunities to participate in global projects; learning and development opportunities via the Ambassador Programme; regular social events; equity, inclusion, and diversity initiatives including employee resource groups and regional inclusion councils; compelling incentive programme.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Consultant», «Customer Service Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.