Coach Sales Associate
- Location
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 17, 2026
About Coach
Coach is a globally recognised American fashion house known for its leather goods and accessible-luxury ready-to-wear. With roots in New York and a modern, design-driven aesthetic, Coach is part of the Tapestry portfolio — a global house of brands that invests in creativity, digital innovation and inclusive brand experiences.
Coach — Sales Associate in Kuala Lumpur. Join Coach at Pavilion Kuala Lumpur as a front-line brand ambassador delivering luxury omni-channel retail service.
Role & Responsibilities
- Act as the front-line ambassador for the Coach brand, consistently applying the Coach Guide to Style and Service standards.
- Deliver personalised styling and product recommendations to build lasting client relationships and drive repeat business.
- Achieve individual and store sales targets through cross-selling, upselling and tailored selling strategies.
- Leverage mobile POS, clienteling tools and social selling (including short-form video) to capture customer data and convert opportunities.
- Plan and execute personal sales activities and follow up on leads to close sales.
- Maintain high standards of floor presence: manage multiple customers, ensure visual merchandising standards and keep sales floor and stockroom organised.
- Perform daily operational duties including cash wrap, inventory processing, replenishment, returns/exchanges and online order fulfilment.
- Support inventory cycles by receiving shipments, stocking shelves and controlling product movement according to store procedures.
- Adopt a collaborative approach: assist colleagues in different functional areas and contribute to a high‑trust team environment.
- Participate in brand initiatives, training programmes and inclusion activities; receive feedback and adapt behaviours professionally.
Qualifications
- Minimum 1+ year of sales experience; luxury retail experience preferred.
- Proven experience operating POS systems; comfortable with iPad/laptop and Mobile POS workflows.
- Demonstrable clienteling and data-acquisition capabilities; social media savvy with experience in social selling or live‑stream shopping preferred.
- Ability to work a flexible schedule including nights, weekends, peak season and public holidays.
- Strong English language proficiency and the ability to communicate fashion advice with confidence.
Skills
Experience
Minimum of one year in a retail sales role; prior experience in luxury retail, omni-channel selling or social commerce is strongly preferred.
Education
High school diploma or equivalent; vocational training or coursework in fashion, retail or customer service is advantageous.
Workplace
The successful candidate will be located in Kuala Lumpur, Kuala Lumpur, Malaysia.
Culture
Coach combines New York heritage craftsmanship with a modern, digitally driven retail approach. The brand emphasises inclusive, collaborative teams and invests in employee development, training and initiatives that support diversity and client-centric selling.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Retail Sales Consultant», «Style Advisor», «Luxury Sales Associate», «Store Sales Consultant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.