Coach Sales Associate

Employment
Full-Time
Seniority
Entry-Level
Posted
Apr 1, 2026

About Coach

Coach is a New York–born luxury fashion house known for leather goods and contemporary accessories. The brand is part of the Tapestry portfolio, a global house of brands that emphasizes creativity, inclusive design, and cross-brand talent development. As an employer, Coach typically foregrounds retail craftsmanship, client-focused service, and ongoing training within a fast-paced, brand-driven environment.

Coach — Sales Associate in Kuala Lumpur. Deliver luxury retail service, drive sales and client relationships for the Tapestry brand.

Role & Responsibilities

  • Act as the frontline ambassador for the Coach brand, delivering elevated, personalized service consistent with Coach Guide to Style and Service standards.
  • Build and sustain lasting client relationships through personalized styling, product expertise, and proactive follow-up to drive repeat business.
  • Achieve individual and store sales KPIs by cross-selling, upselling and executing personal sales plans.
  • Use mobile POS, clienteling tools and social selling channels (including short-form video) to capture customer data and convert interactions into sales.
  • Manage multiple customers on the sales floor while maintaining high energy and professional presentation.
  • Perform daily operational duties: cash wrap, transaction processing (purchases, returns, exchanges, online pickups), inventory receiving and replenishment, and visual merchandising.
  • Maintain a clean, organized sales floor and stockroom while adhering to POS, asset protection and retail policies.
  • Support inventory cycles and stock management, assist teammates across functional areas, and participate in brand initiatives and training.

Qualifications

  • Minimum 1 year of sales experience; luxury retail experience strongly preferred.
  • Proven ability to meet or exceed individual sales targets and to execute personal sales plans.
  • Proficiency operating POS systems; comfortable with iPad/laptop and mobile POS workflows.
  • Physical ability to lift 25 lb regularly (up to 50 lb occasionally), climb, bend, kneel and move throughout the sales floor and stockroom.
  • High level of English proficiency for customer interactions and internal communication.
  • Comfortable engaging on social media, producing short-form video content, or participating in live-stream shopping (preferred).

Skills

mobile POS POS iPad laptop walkie-talkie clienteling data acquisition social selling platforms short-form video live-stream shopping video demos visual merchandising inventory processing cash wrap

Experience

Minimum one year of retail or sales experience; prior luxury retail experience preferred. Demonstrated success meeting sales targets, building client relationships, and using clienteling and mobile POS tools to drive omni-channel sales.

Education

High school diploma or equivalent; a combination of relevant education and sales experience will be considered.

Workplace

The successful candidate will be located in Kuala Lumpur, Kuala Lumpur, Malaysia.

Culture

Coach combines New York design heritage with a contemporary, inclusive retail culture. The workplace emphasizes client-first service, collaborative team dynamics, and continuous learning through brand-led training and inclusion initiatives.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Sales Associate», «Luxury Sales Consultant», «Client Relations Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

Coach

Coach Sales Associate

Kuala Lumpur, Malaysia

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