Coach Sales Associate
- Location
- Employment
- Full-Time
- Seniority
- Junior
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 14, 2026
About Coach
Coach is a global fashion house renowned for leather goods and elevated ready-to-wear, operating as part of the Tapestry portfolio. The brand emphasizes craftsmanship, accessible luxury and contemporary American style while benefiting from the scale and resources of a global house of brands.
Coach in Karrinyup, Australia seeks a Sales Associate to deliver elevated luxury service and drive omnichannel sales at Ch Karrinyup.
Role & Responsibilities
- Act as a front-line ambassador for Coach, delivering the Coach Guide to Style and Service standards.
- Provide personalized styling and product expertise to build lasting client relationships and loyalty.
- Drive sales through cross-selling, upselling and tailored recommendations to meet individual and store KPIs.
- Use mobile POS, clienteling tools and social selling channels (including short-form video/live-stream) to capture customer data and convert sales.
- Develop and execute personal sales plans and proactively source new customers with timely follow-up.
- Perform daily operational tasks: cash wrap, transaction processing (purchases, returns, exchanges, online pickups), inventory receiving and replenishment.
- Maintain visual merchandising standards and ensure the sales floor and stockroom are organized and stocked.
- Adhere to POS, asset protection and retail policies; support inventory cycles and stock movement.
- Collaborate with teammates across functional areas and foster a trust-based, high-performance environment.
- Participate in brand initiatives, training programmes and inclusion activities; receive and act on feedback professionally.
Qualifications
- Minimum 1+ years of sales experience; luxury retail experience strongly preferred.
- Experience operating POS systems and Mobile POS; comfortable using iPad/laptop and walkie‑talkie.
- Proven ability to meet sales targets and work in a fast‑paced, KPI-driven retail environment.
- Strong English proficiency required.
- Social media savvy and experience with live-stream shopping or video demos, clienteling and data acquisition (preferred).
- Flexible availability including nights, weekends, peak seasons and public holidays.
Skills
Experience
Minimum of 1+ years of retail or sales experience; prior luxury retail experience is preferred and advantageous.
Education
High school diploma or equivalent; vocational or tertiary qualifications in retail, fashion or related fields are desirable.
Workplace
This position is based in Karrinyup, Western Australia, Australia, within easy reach of Perth.
Culture
Coach fosters an inclusive, customer-centric culture grounded in craftsmanship and contemporary design. As part of the Tapestry family, the workplace emphasizes training, collaboration, omnichannel innovation and a commitment to equity and diversity.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Advisor», «Client Relations Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.