Coach Sales Associate

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

Role & Responsibilities

• Represent Coach as a brand ambassador and uphold the brand's style and service standards
• Build lasting customer relationships through personalized styling advice, product expertise, and fashion guidance
• Drive sales through cross-selling, upselling, and personalized product recommendations
• Utilize mobile POS systems, customer management tools, and social selling platforms to capture customer data and encourage repeat purchases
• Develop and execute individual sales plans to achieve or exceed personal and team KPIs
• Prospect for new customers, cultivate relationships, and follow up to close sales
• Maintain high energy on the sales floor, manage multiple customers simultaneously, and adapt sales techniques based on business needs
• Execute daily operational tasks—point-of-sale transactions, inventory handling, restocking, and visual merchandising—while maintaining service standards
• Keep the sales floor and stockroom clean, organized, and well-stocked; comply with retail policies, POS procedures, and asset protection protocols
• Process transactions efficiently, including purchases, returns, exchanges, and online order pickups
• Support inventory cycles by receiving shipments, shelving merchandise, and managing product flow
• Assist team members across various functional areas as needed
• Foster a collaborative, trust-based team environment and encourage team performance
• Participate in brand events, training programs, and inclusive activities
• Accept feedback constructively, adjust behavior as needed, and maintain a calm, professional demeanor

Qualifications

• Minimum 1 year of sales experience, with luxury retail experience preferred; understanding of fashion trends and competitor landscape
• Experience with POS systems, basic computer skills (iPad/laptop, mobile POS), ability to use two-way radios, and ability to read price and sale tags
• Strong English language proficiency
• Ability to work in a fast-paced environment and manage flexible scheduling including evenings, weekends, peak seasons, and high-traffic retail days (including public holidays)

Skills

Experience

Minimum 1 year of sales experience in a retail environment, with luxury retail background strongly preferred. Candidates should demonstrate understanding of current fashion trends, competitive retail landscape awareness, and prior experience with customer management and data collection techniques.

Education

High school diploma or equivalent; combination of education and relevant sales experience will be considered.

Workplace

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.