Coach Sales Associate

Employment
Part-Time
Seniority
Entry-Level
Posted
Sep 23, 2026

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

Sales Associate at Coach My Johor Factory Outlet in Malaysia – Luxury retail sales role combining personalized customer service with omni-channel selling.

Role & Responsibilities

  • Represent Coach as a brand ambassador, adhering to Coach Guide to Style and Service standards
  • Build and maintain lasting client relationships through personalized styling, product expertise, and fashion advice
  • Drive sales through cross-selling, upselling, and tailored product recommendations
  • Utilize mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases
  • Develop and execute personal sales plans to meet or exceed individual and team KPIs
  • Source new customers, maintain relationships, and execute follow-up to close sales
  • Maintain high energy on the sales floor while managing multiple customers and adapting selling techniques to business requirements
  • Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while upholding service standards
  • Maintain sales floor and stockroom cleanliness, organization, and stock levels in compliance with retail policies and asset protection procedures
  • Process transactions efficiently including purchases, returns, exchanges, and online order pickups
  • Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
  • Assist teammates in functional areas as required and foster a collaborative, trust-based environment
  • Participate in brand initiatives, training programs, and inclusion activities
  • Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor

Qualifications

  • Minimum 1+ years of sales experience, with luxury retail background preferred
  • Experience with POS operation and basic computer proficiency including iPad, laptop, and Mobile POS systems
  • Proficiency with walkie-talkie use and ability to read price and release sheets
  • Strong English language proficiency
  • Ability to work in a fast-paced retail environment
  • Flexible schedule availability including nights, weekends, peak busy seasons, and public holidays

Skills

POS systems operation Mobile POS proficiency Clienteling tools Social selling platforms Live-stream shopping Video demonstrations iPad and laptop proficiency Inventory management Customer relationship management Product knowledge Visual merchandising Cash handling

Experience

1+ years of sales experience in retail, with luxury retail background preferred. Knowledge of fashion trends and competitive landscape is advantageous. Experience with live-stream shopping, video demonstrations, and social media selling platforms is valued.

Education

No specific educational requirements stated. A combination of relevant work experience and educational background will be considered.

Workplace

This position is based in Johor Bahru, Johor, Malaysia.

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Consultant», «Brand Ambassador», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

Coach

Coach Sales Associate

Johor Bahru, Malaysia

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