Coach Sales Associate

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While this position is no longer receiving submissions as of April 6, 2026, we invite you to explore further opportunities at Coach or browse all open roles.

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Location
Malaysia
└Johor
└Johor Bahru
Employment
Full-Time
Seniority
Entry-Level
Department
Retail & Boutique Operations
Industry
Fashion, Apparel & Leather Goods
Posted
Apr 2, 2026

About Coach

Coach is an internationally recognised American luxury fashion house renowned for leather goods and contemporary accessories. The brand is part of the Tapestry portfolio, a global house of fashion brands, and combines craftsmanship with modern design sensibilities across boutique and omnichannel retail environments.

Coach Sales Associate in Johor Bahru — full-time retail role delivering luxury service and omni-channel selling at My Johor South Key Mall.

Role & Responsibilities

  • Act as a front-line brand ambassador, delivering elevated, personalised service in accordance with Coach style and service standards.
  • Build and maintain lasting client relationships through personalised styling, product expertise and proactive follow-up to drive repeat business.
  • Achieve individual and store sales targets through cross-selling, upselling and execution of personal sales plans; contribute to team KPIs.
  • Execute omni-channel selling using Mobile POS, clienteling tools and social selling (including short-form video) to capture customer data and convert sales.
  • Manage daily store operations: cash wrap, transaction processing (purchases, returns, exchanges, online pickups), inventory receipt and replenishment.
  • Maintain visual merchandising standards, shopfloor presentation and stockroom organisation; assist in inventory cycles and stock management.
  • Adhere to retail policies including asset protection, POS procedures and loss-prevention protocols.
  • Support teammates across functional areas, foster a collaborative team environment and participate in brand training and inclusion initiatives.

Qualifications

  • Minimum 1 year of sales experience; luxury retail experience preferred. A combination of education and experience will be considered.
  • Proven POS operation skills and basic computer proficiency (iPad/laptop); familiarity with Mobile POS and walkie‑talkie use.
  • Ability to work a flexible schedule including nights, weekends, peak season and public holidays.
  • Physical capability to lift regularly up to 25 lb and occasionally up to 50 lb; able to climb, bend, kneel and manage stockroom activity.
  • Strong English language proficiency.
  • Preferred: social media savvy, experience with live‑stream shopping or video demos, clienteling and data acquisition skills.

Skills

Mobile POS POS iPad laptop walkie-talkie clienteling tools social selling platforms short-form video live-stream shopping video demos omni-channel selling clienteling cross-selling and upselling visual merchandising inventory management cash handling product knowledge and styling asset protection

Experience

Minimum of 1 year of retail sales experience; prior luxury or premium brand retail experience strongly preferred.

Education

High school diploma or equivalent preferred; combination of education and experience accepted.

Workplace

This position is based in Johor Bahru, Johor, Malaysia.

Culture

Coach fosters an inclusive, collaborative retail culture grounded in creativity and customer-centric service. As part of the Tapestry family, the brand emphasises training, diversity and a performance-driven environment that rewards client focus and teamwork.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Retail Sales Advisor», «Store Sales Associate», «Style Consultant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.