Coach Sales Associate
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jul 31, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach Sales Associate position in Jinhua, Mainland China. Join our team delivering luxury retail experiences.
Role & Responsibilities
- Represent Coach brand as an ambassador, adhering to Coach Style & Service guidelines
- Build enduring customer relationships through personalized styling, product expertise, and fashion guidance
- Drive sales through cross-selling, upselling, and customized product recommendations
- Utilize mobile POS, customer management tools, and social selling platforms including short-form video to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; achieve or exceed individual and team key performance indicators (KPIs)
- Identify new customers, maintain customer relationships, and follow up to close sales
- Maintain high energy on the sales floor, manage multiple customers, and adapt selling techniques based on business needs
- Complete daily operational tasks—point-of-sale transactions, inventory handling, replenishment, visual merchandising—while maintaining service standards
- Keep sales areas and stockrooms clean, organized, and adequately stocked; comply with retail policies, POS systems, and asset protection procedures
- Process transactions efficiently, including purchases, returns, exchanges, and online order pickups
- Support inventory cycles by receiving shipments, stocking merchandise, and managing product flow
- Assist team members with functional area responsibilities as needed
- Foster a collaborative, trusting environment and encourage team performance
- Participate in brand events, training programs, and inclusion initiatives
- Welcome feedback, adjust behavior accordingly, and maintain composure and professionalism
Qualifications
- Minimum 1 year of sales experience, with luxury retail background preferred
- Proficiency with POS systems, basic computer skills (iPad/laptop, mobile POS), and walkie-talkie operation
- Ability to read pricing and release tables
- Strong English language proficiency
- Comfortable working in a fast-paced environment
- Social media proficiency preferred
- Experience with live shopping or video demonstrations preferred
- Customer relationship management and data collection skills preferred
Skills
Experience
Minimum 1 year of sales experience, preferably in luxury retail. Understanding of fashion trends and competitive landscape required. A combination of education and experience will be considered.
Education
No specific formal education level required; combination of education and relevant sales experience will be considered.
Workplace
The role is situated in Jinhua, Zhejiang, China.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Brand Ambassador», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.