Coach Sales Associate

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Location
IngolstadtBavariaGermany
Seniority
Entry-Level
Department
Retail & Boutique Operations
Industry
Fashion, Apparel & Leather Goods
Posted
Apr 9, 2026

About Coach

Coach is a global American fashion house known for leather goods and accessories and is part of the Tapestry portfolio of brands. As an employer, Coach positions itself at the intersection of heritage craftsmanship and contemporary design, offering roles across retail, merchandising and brand experience within a multinational, consumer-centric organisation.

Coach is hiring a Sales Associate in Ingolstadt, Germany to deliver personalised luxury retail experiences at Coach Ingolstadt Outlet.

Role & Responsibilities

  • Serve as the frontline ambassador of the Coach brand, delivering an elevated, personalised luxury shopping experience and adhering to Coach Guide to Style and Service standards.
  • Build and maintain lasting client relationships through personalised styling, product expertise and proactive follow-up to capture and grow lifetime value.
  • Drive sales performance through cross-selling, upselling, tailored recommendations and execution of personal sales plans to meet individual and store KPIs.
  • Operate mobile POS and in-store technology to process transactions, manage online order pickups, and capture client data for clienteling and repeat business.
  • Utilise clienteling tools and social selling (including short-form video and live-stream formats) to acquire data, generate interest and convert sales.
  • Support daily store operations including inventory receiving, replenishment, visual merchandising, stockroom management and asset protection procedures.
  • Manage multiple customers on the sales floor with high energy; adapt selling techniques to business needs and participate in store initiatives and training programs.
  • Contribute to a collaborative team environment, assist teammates across functional areas and participate in inclusion and brand activities.

Qualifications

  • Minimum 1+ years of sales experience; luxury retail experience strongly preferred. A combination of education and relevant experience will be considered.
  • Proven ability to operate POS systems and mobile point-of-sale devices (iPad/laptop); comfortable using walkie-talkies and reading price/release sheets.
  • Demonstrable clienteling and data-acquisition skills; social media savvy with experience in short-form video or live-stream shopping is preferred.
  • Ability to work a flexible retail schedule including nights, weekends, peak seasons and public holidays.
  • Strong English proficiency required.

Skills

mobile POS POS iPad laptop walkie-talkie clienteling tools social selling platforms short-form video live-stream shopping visual merchandising inventory processing cash wrap operations data acquisition and client follow-up

Experience

At least 1 year of retail sales experience is required; prior experience in luxury retail, omni‑channel selling or clienteling is preferred.

Education

High school diploma or equivalent; vocational retail or tertiary qualification in retail/commerce is advantageous. A combination of formal education and practical retail experience will be considered.

Workplace

The successful candidate will be located in Ingolstadt, Bavaria, Germany, with easy access to Munich.

Benefits

Inclusive, innovative working environment; internal mobility and career progression; 1 paid volunteering day per year; learning & development via Ambassador Programme; regular social events; equity, inclusion & diversity initiatives (employee resource groups and regional inclusion councils); employee discount; incentive programme.

Culture

Coach fosters a creative, customer-focused retail culture rooted in product craftsmanship and contemporary styling. The workplace emphasizes inclusivity, learning and internal mobility, with a fast-paced, team-oriented retail environment that rewards results and client service.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Retail Sales Consultant», «Luxury Sales Advisor», «Personal Shopper», «Retail Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.