Coach Sales Associate

Location
Employment Full-Time
Seniority Entry-Level
Department Retail & Boutique Operations
Industry Fashion, Apparel & Leather Goods
Posted Apr 12, 2026
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Coach Sales Associate in Incheon, South Korea — frontline luxury retail role delivering personalised, omnichannel service at Songdo outlet.

Overview

Coach is an American luxury fashion house known for its leather goods, handbags, and accessible luxury accessories. Operating within the Tapestry portfolio, Coach combines contemporary design with artisanal craft and a customer-centric retail model, pursuing omnichannel growth across global flagship stores, outlets, and digital platforms.

Role & Responsibilities

  • Act as the front-line ambassador for the Coach brand, consistently applying the Coach Guide to Style and Service to deliver a refined customer experience.
  • Cultivate and maintain lasting client relationships through personalised styling, product expertise, and proactive follow-up to drive repeat business and lifetime value.
  • Achieve individual and store KPIs by executing personal sales plans, cross-selling, upselling, and closing transactions across channels.
  • Operate mobile POS and clienteling tools to capture customer data, process purchases/returns/exchanges, and fulfil online order pickups.
  • Leverage social selling and short-form video to engage customers and expand brand reach; participate in live-stream shopping and video demonstrations as required.
  • Support daily store operations including inventory receiving, replenishment, visual merchandising, stockroom organisation, and asset-protection procedures.
  • Maintain high-floor energy and service standards during peak periods; manage multiple customers while adapting selling techniques to business needs.
  • Contribute to a collaborative team environment, participate in brand initiatives and training, and implement feedback to sustain professional conduct.

Qualifications

  • Minimum of 1 year of sales experience; luxury retail experience strongly preferred.
  • Proven capability with POS systems and basic computer devices (iPad/laptop); comfortable using mobile POS and walkie‑talkies.
  • Demonstrable clienteling and data-acquisition skills; social media savvy with experience in short-form video or live-stream shopping preferred.
  • Ability to work a flexible schedule including nights, weekends, peak seasons and public holidays.
  • Strong English language proficiency.

Skills

mobile POS POS clienteling tools social selling platforms short-form video live-stream shopping video demos iPad laptop walkie-talkie clienteling and data acquisition

Experience

At least 1 year of retail sales experience, preferably within luxury fashion or accessories; demonstrated success meeting sales targets and familiarity with omnichannel selling and clienteling technologies. Experience creating social content or participating in live commerce is an advantage.

Education

No formal degree required; a combination of education and relevant retail experience will be considered.

Workplace

This position is based in Incheon, Incheon, South Korea.

Culture

Coach emphasises creative expression, craftsmanship, and an inclusive workplace rooted in the broader Tapestry ethos of equity and diversity. The brand fosters collaborative teams focused on customer service excellence, professional development and omnichannel innovation.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

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Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Retail Sales Advisor», «Luxury Sales Associate», «Style Consultant», «Client Relations Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.