Coach Sales Associate
- Location
- Niagara Falls New York USA
- Employment
- Part-Time
- Seniority
- Entry-Level
- Compensation
- $15–19.50/hour
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is a global luxury fashion house known for contemporary leather goods and accessories. The brand is part of Tapestry, Inc., a lifestyle house that also incubates and supports other premium labels. Coach emphasizes craftsmanship, design-led product development and a customer-centric retail experience across flagship stores and wholesale partners.
Coach, the iconic New York-founded fashion house, seeks a Sales Associate to serve as the front-line brand ambassador in retail environments. The role combines personalized luxury-retail service, omni-channel selling, and team collaboration to drive client loyalty and revenue through elevated shopping experiences, mobile POS utilization, clienteling platforms, and strategic sales execution against KPIs.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored product recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team key performance indicators
- Source new customers, maintain relationships, and conduct follow-up to close sales
- Maintain high energy on the sales floor, manage multiple customers simultaneously, and adapt selling techniques to business requirements
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service standards
- Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS procedures, and asset protection protocols
- Process transactions efficiently—including purchases, returns, exchanges, and online order pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
- Assist teammates across functional areas as required
- Foster a collaborative, trust-based team environment and encourage peer performance
- Participate in brand initiatives, training programs, and inclusion activities
- Welcome feedback, adapt behaviors, and maintain composure in fast-paced retail settings
Qualifications
- Minimum 1+ years of sales experience (luxury retail background preferred)
- Knowledge of current fashion trends and competitor offerings
- Experience with POS systems, basic computer proficiency (iPad/laptop/Mobile POS), walkie-talkie operation, and ability to read price and release sheets
- Strong English language proficiency
- Ability to work at a fast pace; capable of lifting 25 lbs regularly (up to 50 lbs occasionally), climbing, bending, kneeling, and maneuvering sales floor and stockroom
- Flexible schedule availability including nights, weekends, peak busy season, and high-traffic retail days (including public holidays)
Skills
Experience
Minimum 1+ years of retail or customer-facing sales experience, with luxury retail background strongly preferred. Familiarity with fashion trends, competitor landscape, and customer service excellence required.
Education
High school diploma or equivalent; combination of relevant education and retail experience considered.
Workplace
The successful candidate will be located in Niagara Falls, New York, USA, with easy access to Buffalo.
Compensation
The base compensation for this position ranges from USD 15 to USD 19.50 per hour.
Benefits
Medical insurance, Dental insurance, Vision insurance, 401(K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance, Tuition assistance
Culture
Coach fosters a design-driven, customer-focused retail culture with an emphasis on craftsmanship and contemporary luxury. As part of Tapestry, the brand promotes collaborative development and career mobility across retail and corporate functions while maintaining a fast-paced store environment centered on elevated client service.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Sales Advisor», «Retail Associate», «Brand Ambassador», «Customer Engagement Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.