- Location
- 5715 Richmond Road, Space D79 (View map)Williamsburg, VA 23188USA
- Employment
- Part-Time
- Seniority
- Entry-Level
- Compensation
- $15–19.50/hour
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury house renowned for its leather goods, handbags and accessories. Operated under the Tapestry, Inc. portfolio, Coach blends heritage craftsmanship with contemporary design and maintains a global retail network and flagship boutiques that emphasize curated client experiences.
Sales Associate II at Coach, a global fashion house part of the Tapestry portfolio, serves as a front-line brand ambassador delivering elevated, personalized shopping experiences. This part-time role combines luxury retail service, omni-channel selling, and team collaboration to drive client loyalty and revenue through personalized styling, product expertise, and cross-selling in a fast-paced retail environment.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored product recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms including short-form video to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and follow up to close sales
- Maintain high energy on the sales floor, manage multiple customers, and adapt selling techniques to business needs
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service standards
- Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures
- Process transactions efficiently including purchases, returns, exchanges, and online order pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
- Assist teammates in functional areas as required
- Foster a collaborative, trust-based environment and encourage team performance
- Participate in brand initiatives, training programs, and inclusion activities
- Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor
Qualifications
- 1+ years of sales experience (luxury retail preferred)
- Knowledge of fashion trends and competitors
- Experience with POS operation and basic computer proficiency (iPad, laptop, Mobile POS)
- Ability to work at a fast pace
- Ability to lift 25 lb regularly (up to 50 lb occasionally), climb, bend, kneel, and maneuver sales floor and stockroom
- Strong English proficiency
- Walkie-talkie use and ability to read price and release sheets
- Ability to work a flexible schedule including nights, weekends, peak seasons, and public holidays
Skills
Experience
1+ years of sales experience, preferably in a luxury retail environment. A combination of education and experience will be considered. Luxury retail background, social media proficiency, and experience with livestream shopping or video demonstrations are preferred.
Education
No formal education requirement specified. A combination of education and sales experience will be considered.
Workplace
The successful candidate will be located in Williamsburg, Virginia, USA, with easy access to Richmond.
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Compensation
The base compensation for this position ranges from USD 15 to USD 19.50 per hour.
Benefits
Medical insurance, Dental insurance, Vision insurance, 401(k), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance, and Tuition assistance
Culture
Coach fosters a client-centric, collaborative retail culture that values craftsmanship, authenticity and elevated service. Store teams are encouraged to develop personal relationships with clients while upholding refined visual and operational standards representative of the brand.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Consultant», «Fashion Consultant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.