Coach Sales Associate

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

Role & Responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
• Build lasting client relationships through personalized styling, product expertise, and fashion advice
• Drive sales through cross-selling, upselling, and tailored product recommendations
• Utilize mobile POS, clienteling tools, and social selling platforms (including short-form video) to capture data and encourage repeat purchases
• Develop and execute personal sales plans; meet or exceed individual and team KPIs
• Source new customers, maintain relationships, and follow up to close sales
• Manage the sales floor with high energy, handle multiple customers simultaneously, and adapt selling techniques to evolving business needs
• Execute daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service standards
• Maintain a clean, organized, and well-stocked sales floor and stockroom in compliance with retail policies, POS procedures, and asset protection requirements
• Process transactions efficiently (purchases, returns, exchanges, online order pickups)
• Support inventory cycles including shipment receipt, shelf stocking, and product movement management
• Assist teammates across functional areas as required
• Foster a collaborative, trust-based team environment and encourage peer performance
• Participate in brand initiatives, training programs, and inclusion activities
• Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor in a fast-paced retail setting

Qualifications

• 1+ years of sales experience (luxury retail preferred)
• Knowledge of current fashion trends and competitor offerings
• Proficiency with POS systems, basic computer skills (iPad/laptop, Mobile POS), walkie-talkie operation, and ability to read price sheets and release schedules
• Strong English language proficiency
• Demonstrated ability to work flexibly in a fast-paced, high-traffic retail environment including nights, weekends, peak season, and public holidays

Skills

Experience

1+ years of sales experience in retail; luxury retail background preferred. Knowledge of fashion trends, competitive landscape, and customer engagement strategies required. Familiarity with omni-channel retail practices, social media platforms, and live-stream shopping capabilities is advantageous.

Education

High school diploma or equivalent; additional fashion, retail, or customer service training considered favorably.

Workplace

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.