Coach Sales Associate
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 9, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach Sales Associate in Hong Kong - Luxury retail role at HK TMT Plaza. Full-time position blending personalized service, omni-channel selling, and team collaboration.
Role & Responsibilities
- Represent Coach as a brand ambassador, maintaining adherence to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice tailored to customer preferences
- Drive sales through strategic cross-selling, upselling, and product recommendations aligned with business objectives
- Utilize mobile POS, clienteling tools, and social selling platforms including short-form video content to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and execute follow-up strategies to close sales
- Maintain high energy and engagement on the sales floor while managing multiple customers and adapting selling techniques to evolving business needs
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while upholding service standards
- Maintain sales floor and stockroom organization and cleanliness; ensure inventory is properly stocked and follow retail policies, POS procedures, and asset protection protocols
- Process transactions efficiently including purchases, returns, exchanges, and online order pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
- Assist teammates in functional areas as required and foster a collaborative, trust-based team environment
- Participate in brand initiatives, training programs, and inclusion activities to strengthen organizational culture
- Welcome feedback, adapt behaviors appropriately, and maintain a calm, professional demeanor in all interactions
Qualifications
- Minimum 1+ years of sales experience, preferably in luxury retail environments
- Proficiency with POS systems, basic computer competency including iPad and laptop navigation, mobile POS operation, and walkie-talkie use
- Ability to read and interpret price sheets and product release materials
- Strong English language proficiency
- Ability to thrive in a fast-paced retail environment with fluctuating customer traffic
- Luxury retail background, social media expertise, experience with livestream shopping or video demonstrations, and clienteling or data acquisition skills (preferred)
- Knowledge of current fashion trends and competitive landscape (preferred)
Skills
Experience
1+ years of sales experience in retail, with preference for luxury retail or fashion-focused environments. Candidates with a combination of relevant education and professional experience will be considered.
Education
No formal education requirement specified; candidates with high school diploma or equivalent are typically suitable for this entry-level retail position.
Workplace
This position is based in Hong Kong, Hong Kong.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Retail Associate», «Client Advisor», «Style Advisor», «Brand Ambassador», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.